
The How of Business Podcast – Mindset Episodes
Your mindset shapes every decision you make as a small business owner, from pricing and hiring to how you lead your team. In these episodes of The How of Business, Henry Lopez talks about closing the gap between knowing and doing, overcoming self-doubt to change your path, and adopting an experience mindset that grows your business by putting both employees and customers first. The common lesson is that before you change your results, you have to change how you think.
Mindset for Small Business Owners
Most small business owners don’t fail for lack of information. The tools, the best practices, and the advice are all within reach. What separates the owners who grow from the owners who stay stuck is often the way they think: what they believe about themselves, about money and success, and about what it takes to grow.
Mindset is not a soft topic. Your mindset shapes every decision you make as an owner, from whether you raise your prices to how you treat the people who work for you. The good news is that a mindset is not fixed. It can be learned, and it can be changed.
Mindset starts on the inside. Many owners know exactly what they should do and still don’t do it. In Episode 626, Closing the Knowing-Doing Gap, Shawn Feurer, creator of the Inner Blueprint, calls this the knowing-doing gap. He explains that most of our behavior is driven by subconscious beliefs we picked up long before we started a business. Working harder can’t fix a belief of “not enough.” Closing the gap starts with awareness, a goal you can believe in, and a commitment to daily practice.
Mindset can change your path. In Episode 140, Mindset for Business Success, Olivia Charlet shares how she left an unfulfilling career in finance after a life-changing coaching experience and built her own six-figure coaching business. Her story shows that the power to change lies within, regardless of your background or upbringing, and that self-doubt and dissatisfaction are challenges every business owner can work through.
Mindset shapes how you grow. Mindset is also about how you think about growing your business. In Episode 475, The Experience Mindset, Tiffani Bova, author of The Experience Mindset, explains why focusing only on the customer experience, without considering the impact on your employees, hinders growth in the long run. As she puts it, the fastest way to get customers to love your brand is to get employees to love their jobs. For a small business, that mindset starts with the owner.
Together, these conversations make one point clear: before you change your results, you have to change how you think.
The How of Business podcast is focused on helping you start, run, grow and exit your profitable small busines

