The How of Business Podcast Guest Info

The How of Business Podcast Guests

Want to be a Guest on our podcast? If you are a small business owner, entrepreneur, or a professional who offers products or services to small businesses, then we may be interested in having you as a guest on our podcast. We are always searching for guests who have a great story to tell and who are willing to share their knowledge and experience with others.

For more information or to request to be consider for an interview episode, please review the information on this page and then use the “Guest Submission Form” at the bottom of this page.

Please Note: When submitting your request for a guest appearance, please include all background information (i.e. bio, one-sheet) and links to other podcast appearances (or other online content) so that we may best evaluate if our show is a fit for you. We do review every request submitted through the Guest Submission form at the bottom of the page, but due to the volume of requests we are not always able to reply if it’s not a fit at this time.

Podcast Booking Agents: Please use the Guest Submission form at the bottom of this page for guest consideration. This is the best way to submit a guest request. Please include all relevant information to help is determine if the suggested guest is a fit for us at this time. Thanks!

Henry Lopez - Host, The How of Business Podcast
Henry Lopez Host, The How of Business Podcast

Podcast Interview Preparation
Please review the information below to prepare for your appearance on The How of Business podcast.

The How of Business Podcast:
“The How of Business” podcast is focused on helping people start, run and grow a small business. Our show provides practical advice, tips and techniques for our listeners. We conduct “friendly” interviews with other successful business owners and professionals who are willing to share their knowledge and experiences with our audience. Our show has well over 55,000 unique monthly downloads, a total of 458,597 unique downloads in 2019, and over 1,800,000 all-time downloads. [read more about us]

The How of Business is hosted by Henry Lopez. Henry is a serial entrepreneur, small business coach and consultant. You can learn more about Henry here.

Our Audience:
Our audience includes aspiring entrepreneurs and existing small business owners. Our listeners are often planning to, or already have transitioned from the corporate world to being their own boss. They are either searching for guidance on how to get started in business, or they are seeking advice on how to improve and grow their small business. They are interested in the entrepreneurial journeys of other successful business owners, and always searching for tips, advice and techniques to help them get started and grow.

Recording Technology & Environment:

For a remote interview, we will use Zoom to conduct and record the call (audio only unless we specifically agree to record video also). Zoom uses the internet for the call connection, and facilitates recording of the interview. Zoom is free, and you don’t need an account. If you will be using an Apple device to access Zoom, you may need to download the Zoom app first (see instructions here). Please access Zoom at least 5 minutes before the scheduled interview to allow yourself enough time to access Zoom and get connected.

What you will need:
1. An internet browser (like Chrome, Internet Explorer or Safari) installed on a computer with a fast connection to the internet. If possible, a hard-wire connection to the internet is better than a wireless connection.

2. An external microphone and headphone attached to your computer are required. The built-in computer microphone and speakers will not work, as it reduces the sound quality significantly (no built-in microphones or low-quality headsets, no ear buds, no AirPods, and no phone-in interviews). In most cases, for home-based recording, a dynamic (cardioid dynamic) microphone is best since it does not pick up as much background noise (as compared to a cardioid condenser microphone which tends to pick up more background noise).

Microphone Recommendations:

Audio-Technica ATR2100x-USB Cardioid Dynamic Microphone

We recommend the ATR2100x-USB, or something comparable (less expensive options below).

Sennheiser Consumer Audio Sennheiser PC 8 USB

Less expensive option: Sennheiser PC 8 USB

Logitech High-performance USB Headset H540 for Windows and Mac

Less expensive option: Logitech H540


An external microphone is required for best audio quality.

3. A quiet and private environment with minimal background noise and no interruptions. Remember to turn off your cell phone, and close any applications on your computer that create sounds or alerts.

The Interview Flow:
Our goal is to record a “friendly” interview episode that provides value to our listeners and to you and your business. There are no negative surprise or trick questions, and we will work together to finalize an Interview Episode Outline document. In that document, we will define the main topics or subject areas of the interview, and the primary questions we will ask you. This process will minimize any surprises during the interview and allow you to prepare for the questions ahead of time, while still resulting in a conversational format.

At the scheduled time of the interview, we will begin with a brief pre-interview and sound check. Please plan for a total of 45 to 60 minutes for the entire interview session.

After we record the interview we will process the raw recording, perform any edits, and produce the final podcast episode. We will let you know when the final episode is published, and we invite you to use and share the podcast episode as you desire (i.e. share it on your online sites).

You can listen to The How of Business podcast on any platform you listen to podcasts (including Apple, Google, Spotify) and on this website.

Media Release

By agreeing to be a guest on The How of Business podcast, you agree that:

All guests of The How of Business podcast show consent to the video and audio recording of their interview and grant to Levante Business Group (“Company”) and Company’s assigns, licensees and successors the right to copy, reproduce, and use all or a portion of the statements (the “Interview”) for incorporation in one or more episodes of The How of Business podcast show. Guests of the show permit the use of all or a portion of the Interview in all forms and media including advertising and related promotion throughout the world and in perpetuity. Guests grant the right to use their image and name in connection with all uses of the Interview and waive the right to inspect or approve use of their Interview as incorporated in the episode.
By participating in this interview you grant Levante Business Group the right and permission to copyright and/or use, reuse and/or broadcast and republish audio and video recordings of you, recorded during the interview, or reproductions thereof made through any media, for any purpose whatsoever, including the use of any printed matter in conjunction therewith and further concede all rights to the produced media for potential future use in advertising, speeches, books, webpages, and all other forms of public distribution without remuneration. Guest hereby waives any right to inspect or approve the finished drawings, photographs, digital media, and/or associated or independent audio recordings, or advertising copy or printed matter that may be used in conjunction therewith or to the eventual use that it might be applied.

Guests of the show also acknowledge and accept that Company may insert promotional advertisement for its products or the products of other sponsors, into the published version of the interview recordings.

All podcast show guests release Company and Company’s assigns, licensees and successors from any claims that may arise regarding the use of the Interview including any claims of defamation, invasion of privacy, or infringement of moral rights, rights of publicity or copyright. Guests acknowledge that they have no ownership rights in the interview content. Company is not obligated to utilize the rights granted in this release agreement. Guest has read and understands this agreement and is over the age of 18 at the time of the interview recording. This Interview Release Agreement expresses the complete understanding of the parties.

Thank You, and we look forward to a great interview!

Guest Submission Form

Please use this form to submit a guest request. Please note that while we will review every request submitted, we may not respond if the guest is not a fit for our show at this time.  Thanks for your understanding, and for your interest in being a guest on our show.

To be considered as a guest, please include in your message:

  • A short bio.
  • Proposed interview topics and questions.
  • Links to other podcast appearances and media pages.
  • How you will promote the interview on our show?

    You have read and accept the Media Release (required):
    (See the Media Release above.)

    You have the required recording equipment, including an external microphone? (required):
    (See required equipment details above.)

    In your message you have included links to other podcast appearances? (required):

    In your message you have included a short bio? (required):

    In your message you have included proposed interview topics and/or questions? (required):