The How of Business Podcast Guest Info

Want to be a Guest on our podcast? If you are a small business owner, entrepreneur, or a professional who offers products or services to small businesses, then we may be interested in having you as a guest on our podcast. We are always searching for guests who have a great story to tell and who are willing to share their knowledge and experience with others.

For more information or to request to be consider for an interview episode, please review the information on this page and then use the “Contact Us” form at the bottom of this page.

Please Note: When submitting your request for a guest appearance, please include all background information (i.e. bio, one-sheet) and links to other podcast appearances (or other online content) so that we may best evaluate if our show is a fit for you. Thanks!

Podcast Interview Preparation
Please review the information below to prepare for your appearance on The How of Business podcast.

The How of Business Podcast:
“The How of Business” podcast is focused on helping people start, run and grow a small business. Our show provides practical advice, tips and techniques for our listeners. We conduct “friendly” interviews with other successful business owners and professionals who are willing to share their knowledge and experiences with our audience. Our show has well over 55,000 unique monthly downloads, a total of 458,597 unique downloads in 2019, and over 1,000,000 all-time downloads. [read more about us]

Our Audience:
Our audience includes aspiring entrepreneurs and existing small business owners. Our listeners are often planning to, or already have transitioned from the corporate world to being their own boss. They are either searching for guidance on how to get started in business, or they are seeking advice on how to improve and grow their small business. They are interested in the entrepreneurial journeys of other successful business owners, and always searching for tips, advice and techniques to help them get started and grow.

Recording Technology & Environment:
For a remote interview, we will use Zoom to conduct and record the call (audio only unless we specifically agree to record video also). Zoom uses the internet for the call connection, and facilitates recording of the interview. Zoom is free, and you don’t need an account. If you will be using an Apple device to access Zoom, you may need to download the Zoom app first (see instructions here). Please access Zoom at least 5 minutes before the scheduled interview to allow yourself enough time to access Zoom and get connected.

You will need:
1. An internet browser (like Chrome, Internet Explorer or Safari) installed on a computer with a fast connection to the internet. If possible, a hard-wire connection to the internet is better than a wireless connection.

2. An external microphone and headphone attached to your computer are required. The built-in computer microphone and speakers will not work, as it reduces the sound quality significantly (no built-in microphones or low-quality headsets, no ear buds, no AirPods, and no phone-in interviews). In most cases, for home-based recording, a dynamic (cardioid dynamic) microphone is best since it does not pick up as much background noise (as compared to a cardioid condenser microphone which tends to pick up more background noise).

Microphone Recommendations:

We recommend the ATR2100x-USB, or something comparable.

Less expensive headset options include: Sennheiser PC 8 USB   or Logitech H540

We also recommend a pop-screen or windscreen.

3. A quiet and private environment with minimal background noise and no interruptions. Remember to turn off your cell phone, and close any applications on your computer that create sounds or alerts.

The Interview Flow:
Our goal is to record a “friendly” interview episode that provides value to our listeners and to you and your business. There are no negative surprise or trick questions, and we will work together to finalize an Interview Episode Outline document. In that document, we will define the main topics or subject areas of the interview, and the primary questions we will ask you. This process will minimize any surprises during the interview and allow you to prepare for the questions ahead of time, while still resulting in a conversational format.

At the scheduled time of the interview, we will begin with a brief pre-interview and sound check. Please plan for a total of 45 to 60 minutes for the entire interview session.

After we record the interview we will process the raw recording, perform any edits, and produce the final podcast episode. We will let you know when the final episode is published, and we invite you to use and share the podcast episode as you desire (i.e. share it on your online sites).

You can listen to The How of Business podcast on iTunes (Business – Management & Marketing), Stitcher or this website.

Media Release

All guests of The How of Business podcast show consent to the video and audio recording of their interview and grant to Levante Business Group (“Company”) and Company’s assigns, licensees and successors the right to copy, reproduce, and use all or a portion of the statements (the “Interview”) for incorporation in one or more episodes of The How of Business podcast show. Guests of the show permit the use of all or a portion of the Interview in all forms and media including advertising and related promotion throughout the world and in perpetuity. Guests grant the right to use their image and name in connection with all uses of the Interview and waive the right to inspect or approve use of their Interview as incorporated in the episode.
By participating in this interview you grant Levante Business Group the right and permission to copyright and/or use, reuse and/or broadcast and republish audio and video recordings of you, recorded during the interview, or reproductions thereof made through any media, for any purpose whatsoever, including the use of any printed matter in conjunction therewith and further concede all rights to the produced media for potential future use in advertising, speeches, books, webpages, and all other forms of public distribution without remuneration. Guest hereby waives any right to inspect or approve the finished drawings, photographs, digital media, and/or associated or independent audio recordings, or advertising copy or printed matter that may be used in conjunction therewith or to the eventual use that it might be applied.
Guests of the show also acknowledge and accept that Company may insert promotional advertisement for its products or the products of other sponsors, into the published version of the interview recordings.
All podcast show guests release Company and Company’s assigns, licensees and successors from any claims that may arise regarding the use of the Interview including any claims of defamation, invasion of privacy, or infringement of moral rights, rights of publicity or copyright. Guests acknowledge that they have no ownership rights in the interview content. Company is not obligated to utilize the rights granted in this release agreement. Guest has read and understands this agreement and is over the age of 18 at the time of the interview recording. This Interview Release Agreement expresses the complete understanding of the parties.

Thank You, and we look forward to a great interview!

Contact Us