Book Recommendations & BizNotes for Small Business


Books for Small Business Owners

Book Recommendations & BizNotes for Small Business

Books and BizNotes (summary highlights of books) to help you start, run and grow your small business. You can find numerous “top business books” lists, and those are great, but this is not necessarily one of them. The books listed here are ones we have actually read and believe are an essential part of any business owner’s library.

We also include the top recommendations from our podcast guests. At the end of most interview episodes of The How of Business podcast, host Henry Lopez will ask the guest for a book recommendation. We regularly compile these recommendations to determine the top recommended books.

[We may receive commissions for purchases made through these links (more info).]

Top 10 Recommended Books

These are the top-10 most recommended books by The How of Business podcast guests, for small business owners and entrepreneurs.

Top 10 Recommended Books

#1 - The E-Myth Revisited:
Why Most Small Businesses Don't Work
and What to Do About It
by Michael E. Gerber

#2 - Think and Grow Rich
by Napoleon Hill

#3 - Traction: Get a Grip on Your Business
by Gino Wickman.

Gino Wickman was a guest on episode 339 of the podcast.

#4 - How to win Friends & Influence People
by Dale Carnegie

#5Start with Why: How Great Leaders Inspire Everyone to Take Action
by Simon Sinek.

** BizNotes - download summary highlights of this book: Start with Why BizNotes

#6 - The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results
by Gary Keller

#7 - The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change
by Stephen R. Covey

#8 - Built to Sell: Creating a Business That Can Thrive Without You
by John Warrillow.

John Warrillow was a guest on episode 349 of the podcast.

#9 - Good to Great: Why Some Companies Make the Leap and Others Don't
by Jim Collins

#10 - Scaling Up: How a Few Companies Make It...and Why the Rest Don't (Rockefeller Habits 2.0)
by Verne Harnish

Recommended Books by Category:

These are the books recommended by Henry Lopez, host of The How of Business Podcast, for small business owners and entrepreneurs.

Starting & Running Your Small Business

The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
by Michael E. Gerber

Heart, Smarts, Guts, and Luck: What It Takes to Be an Entrepreneur and Build a Great Business
by Anthony Tjan, Richard Harrington,
Tsun-Yan Hsieh

Delivering Happiness: A Path to Profits, Passion, and Purpose
by Tony Hsieh

Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
by Guy Kawasaki

Customers for Life: How to Turn That One-Time Buyer Into a Lifetime Customer
by Carl Sewell

The Small Business Bible: Everything You Need to Know to Succeed in Your Small Business
by Steven D. Strauss

Profits Aren't Everything, They're the Only Thing: No-Nonsense Rules from the Ultimate Contrarian and Small Business Guru
by George Cloutier

Start with Why: How Great Leaders Inspire Everyone to Take Action
by Simon Sinek

by Geoff Smart & Randy Street

The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesse
by Eric Ries

Branding & Marketing Your Small Business

The Best of Guerrilla Marketing: Guerrilla Marketing Remix
by Jay Conrad Levinson

Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea
by Bill Schley

Ogilvy on Advertising
by David Ogilvy

Purple Cow: Transform Your Business by Being Remarkable
by Seth Godin

Free Prize Inside: How to Make a Purple Cow
by Seth Godin

Little Red Book of Selling: 12.5 Principles of Sales Greatness
by Jeffrey Gitomer

Priceless: The Myth of Fair Value (and How to Take Advantage of It)
by William Poundstone.

** BizNotes - download summary highlights of this book: Priceless BizNotes

Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist
by Sally Hogshead

Made to Stick: Why Some Ideas Survive and Others Die
by Chip Heath, Dan Heath

The Tipping Point: How Little Things Can Make a Big Difference
by Malcom Gladwell

Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability
by Steve Krug

Creativity for Small Business Owners

Steal Like an Artist: 10 Things Nobody Told You About Being Creative
by Austin Kleon

The War of Art: Break Through the Blocks and Win Your Inner Creative Battles
by Steven Pressfield


The How of Business BizNotes provide summary highlights of books for small business owners. BizNotes include our highlights of what we think is most important or valuable in a book we have read, and they are no more than two or three printed pages in length. We also include relevant and applicable examples of how we might apply the knowledge to the realities of our small business environments. These are not reviews or complete summaries of a book, but rather our perspectives on the key points we believe are relevant to entrepreneurs and small business owners like ourselves.

There are hundreds of great books (and new books published every day) that contain valuable information and knowledge for entrepreneurs and small business owners. The challenge is finding the time to read them all, and then to process and apply the lessons learned. We are avid readers of books, and we have read hundreds of books over the years that have helped us tremendously in our personal lives and with how we build, manage and grow our small businesses. When we read a book, we often highlight key passages and make notes of what we think are the relevant points. This method for reading books also helps with our personal retention of the information. We hope you will find value in these BizNotes, and that they serve as another resource for your continued learning and growth.

Available BizNotes: