How to start your own podcast show.

How to Start Your Podcast Show

Are you considering or planning to start your own podcast show? A podcast can help you build your reputation and grow an audience, as long as you provide value and entertainment. If you are looking for guidance and tips on how to start and grow your podcast show, then this page should be a valuable resource for you.

Henry Lopez - Host of The How of Business Podacast
Henry Lopez – Host, The How of Business Podcast

Henry Lopez is the host of the successful and top-rated podcast for business and entrepreneurship – The How of Business podcast. The How of Business podcast show averages more than 70,000 downloads per month and the show episodes have over 2 million lifetime downloads.

The How of Business podcast is ranked as one of the top entrepreneurship shows on Apple iTunes and Apple Podcasts. This podcast was launched in April of 2016, releasing weekly shows to help people start, run and grow their small business. You can learn more about The How of Business, one of the best podcasts for small business and entrepreneurship, and Henry Lopez on the About Us page.

Anyone can start a podcast, but to grow it into a successful show that helps you achieve your goals requires an investment of time, effort and avoiding many common mistakes. On this page, and on related podcast episodes, Henry shares his knowledge and experience with podcasting to help launch your own show.


The How of Business has partnered with Mark Hayward to bring you a special offer on Mark’s next Podcasters Workshop:

Join Mark Hayward for his next live online podcast workshop….

During this live 3-hour online course, Mark will take you step-by-step to learn everything you need to know to get your podcast show launched. From how to decide if a podcast is right for you, to determining the format of your show and the equipment you need, this focused hands-on workshop will provide exactly what you need.

This is your opportunity to finally start the podcast show you have been dreaming of! Whether it’s a business related podcast, or perhaps a passion project – or both – it’s time to take action to make it happen.

This podcasting workshop is limited to a small number of students to allow for interaction and participation by the entire group. More than just a lecture, you will be able to ask questions and get the guidance you need to start a successful podcast show of your own. After completing the workshop, you will also have an opportunity to join a Podcast Mastermind group – providing you on-going access to support and learning opportunities from a community of other podcasters.

Next Podcast Workshop…
Special Offer for The How of Business podcast listeners:

  • Regular Podcast Workshop price: $599 – Listeners discounted price: only $499!
  • Next Workshop Date: December 1, 2021 – 2pm to 5pm Eastern 
  • Registration: Please complete the form below to register, and we will send you a follow-up email with a link to pay through PayPal:

Podcast Workshop Registration:

    We will send you a separate email with a link to pay for the workshop. Thanks for registering!


    Podcasting – Frequently Asked Question:

    Who should consider a podcast, and why?

    • If you have something to share with an audience, and you and your business can benefit from doing so, then podcasting may be for you.
    • A podcast can help you develop your authority and reputation on a topic or industry.
    • An effective podcast show can help you generate business opportunities.

    Am I too late to podcasting?

    • There are currently 2,000,000 podcasts with over 48 million episodes, and counting! That’s a lot of podcasts! But also understand that most shows fade out after about 20 episodes.
    • Will anyone listen to your podcast show? It may take time to build your audience, but there is certainly growing demand for podcast content on any topic you can think of. From business podcasts to entertainment shows, there is something for everyone in the podcasting universe.
    • Yes, there is still ample opportunity to launch and build a successful podcast show. You have a unique voice and point of view – and there is a group of people out there who may well be interested in what you have to share.
    Podcaster
    Podcasting allows you to share your message and value with a broader audience.

    What are some questions I can ask myself to determine if I am ready to start my own show?

      • Do you have the time? Depending on the frequency and length of your episodes, it’s not a trivial process to produce a good podcast. You must be honest when determining the time commitment required to consistently deliver quality podcast episodes over the long-term.
      • What are your realistic expectations for the show? If you are expecting to have a large audience immediately, that’s simply not realistic. Unless you already have a large audience (a large email list or online following) who will immediately find and listen to your podcast, it will take take (perhaps years) to build a substantial audience.
      • Is it worth the investment (time and money) for you? If you are not realistic about your expectations for what a podcast will provide for you and your business, then you will be disappointed with the return on your investment of time and money. People are often unrealistic, for example, about how quickly they will be able to directly monetize their podcast show with show sponsors.
      • Will you enjoy it or burn out after a few episodes? You honestly determine if you are committed to podcasting long-term. Before you start your own show, you may want to consider being a guest on other shows first to get a feel for what’s involved.

    What is the realistic time commitment? 

    • On average, it may take from 2 to 5 hours tp produce and release one podcast episode (30-60 minute episode). This includes preparation, scheduling, recording, editing, uploading, and promoting the podcast episode.
    • If you are not ready to dedicate that much time to a podcast, you may consider producing a limited series or “season” of episodes and then taking a break. While this is often not as effective with building an audience, it may be an ideal solution for your goals.

    What are the realities of monetizing a podcast?

    • Many people start their podcast shows thinking they will be able to make money from the podcast immediately. The reality is that you first have to build an audience for your podcast before you will be able to attract podcast sponsors.
    • But traditional show sponsors are not the only way to potentially monetize your podcast show. Other ways to generate revenues from your show include:
      • Podcast Affiliate Partnerships. Under this arrangement, you form a marketing alliance with another provider of a product or service your audience may be interested in and you promote it to your audience in return for a commission or referral fee if there are any sales. If you have a large enough audience, you may charge a flat fee to promote another person and the offering on your podcast show.
      • Promoting your own products or services. This is often the most effective and viable approach to monetizing your podcast. If you have a service (like consulting, coaching or other professional service) or a product (particularly an online learning product), then promoting it on your podcast may result in the highest financial return.
      • Business networking opportunities. Meeting other professionals and potential partners is another indirect benefit of podcasting. This is amplified if you interview other professionals and experts on your show.

    What makes for a good podcast show?

    • There are many different styles and formats for successful podcasts. In fact, it’s best to create your own style and voice. But there are some common factors for successful podcasts across all genres, including:
      • Effective story telling – ultimately, it’s about engaging and entertaining an audience and we all respond and relate to stories.
      • Being entertaining and engaging – since most listeners consume podcasts while doing something else (i.e. driving, exercising, working), and they can be easily visually distracted, it’s critical that you produce an engaging and entertaining podcast show.
      • Good audio quality – while you don’t have to worry about producing a professional studio-quality show, you can and should pay attention to audio quality. Nobody enjoys listening to a podcast with annoying background noise or fluctuating volumes. See the recommended list of equipment on this page to help you produce a high audio quality show.
      • An interested niche audience – as with any marketing effort, you will have a much better chance for success if you initially select a narrow target audience for your show.
      • Consistency – podcast listeners enjoy the consistency of a weekly show, for example. Since it takes time to discover shows, you must approach podcasting with a long-term perspective.

    How much will it cost to get started?

    • You can get started with podcasting for under $200. You may also have some on-going monthly fees, including your show hosting platform and a website if you have one.   See below for our recommended equipment list and links.

    Podcasters
    Podcasts with two or more hosts allow for diversity, and audiences may be more engaged by two different voices.

    Things to consider before starting your podcast:

    • Define and know your audience.
    • Niche down! Start with as narrowly defined a target audience as possible.
    • Get feedback and adjust over time.
    • Create compelling and engaging content.
    • Establish your point of view and voice.
    • Don’t try to be someone else but learn from the best.
    • Don’t try to appeal to everyone – find your tribe.
    • Determine your cadence: weekly, monthly, seasons, series, etc.
    • Determine your format: Solo, Co-Host, Interviews, Topics, Category, etc.
    • Get proper equipment & hosting platform. Don’t need to spend a fortune, but audio quality does matter.
    • Set realistic expectations on downloads, monetization, and time commitment. Podcast discovery (how people find you show) is still difficult. Unless you are a celebrity, it will take time for people to find your show.
    • Get help! Learn the essentials and avoid costly mistakes.
    • Don’t wait to be perfect to launch!

    Resources:

    Podcasting Technology & Environment:

    Here is a summary of the technology, tools and equipment Henry Lopez, host of The How of Business podcast, uses for his business podcast show:

    Computer:
    Henry uses a laptop with a hard-wire connection (ethernet connection to a modem or switch – not a wireless connection) to high-speed internet service. A wireless connection is NOT recommended because of the low bandwidth which can result in poor audio quality. He uses uses an internet browser like Chrome to access Zoom online. He has a paid Zoom account that allows for recording of multiple Zoom call participants. Zoom allows for the creation of individual audio recording files per participant (for example, one audio file for the host and a separate file for the guest), which facilitates audio editing.

    Podcast Recording Equipment:

    Henry uses an external microphone and headphones attached to his computer. The built-in computer microphone and speakers are not recommended, as it reduces the sound quality of your podcast significantly and sound quality is a key component of a successful podcast. In most cases, for home-based recording, a dynamic (cardioid dynamic) microphone is best since it does not pick up as much background noise (as compared to a cardioid condenser microphone which tends to pick up more background noise).

    Microphone & Headphone Equipment Recommendations for Podcasting:

    Audio-Technica ATR2100x-USB Cardioid Dynamic Microphone

    We recommend the ATR2100x-USB, or something comparable (less expensive options below). This microphone connects to your computer through a USB port. With a separate microphone you will also need a headset.

    An external microphone is required for best podcast audio quality.

    Sennheiser Consumer Audio Sennheiser PC 8 USB

    Less expensive option: Sennheiser PC 8 USB. This headset connects to your computer through a USB port. These types of all-in-one headsets will work, but the audio quality will not be as good as the ATR2100 listed above.

    Logitech High-performance USB Headset H540 for Windows and Mac

    Less expensive option: Logitech H540.  This headset connects to your computer through a USB port. These types of all-in-one headsets will work, but the audio quality will not be as good as the ATR2100 listed above. 

    HEiL sound PR-40 Dynamic Studio Microphone

    Henry uses the more expensive HEiL PR40 microphone, but it’s not significantly better than the ATR2100 listed above. This microphone does use a USB port, so you will will also need a component like the Blue Icicle XLR to USB Converter.

    OneOdio Wired Over Ear Headphones

    A standard headset (either over-the-ear or ear-buds) like the one show here is all you need for podcasting. Or, you can use an all-in-one headset like the two options listed above (although audio quality is not as good). 

    Henry uses the Sennheiser HD598 which is very expensive and not necessary. Any headphones will suffice for podcasting. We don’t recommend using the built-in speakers of your computer as that can cause feedback and negatively impact the audio quality of the podcast. 

     

    Podcast Recording, Editing and Publishing Tools & Platforms:

    Henry Lopez uses these tools and platforms to record, edit and publish The How of Business podcast…

    • Calendly for scheduling of interviews with podcast guests.
    • Zoom to conduct the interviews and record the episodes.
    • Adobe Audition to edit and produce the final audio file of the podcast episode.
    • Libsyn for podcast hosting and distribution.

    [We receive commissions for purchases made through the links on this page (more info)].

    Other Related Podcast Episodes:

    These episodes of The How of Business podcast focus on helping you start your own podcast show:

    Episode 398: Mark Hayward – Podcasting

    Episode 187: Rob Greenlee – Podcasting

    Episode 159: Nick Palkowski – Podcasting

    You can find other episodes of The How of Business podcast, the best small business podcast, on our Archives page.

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