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Podcasting to Grow Your Business.

How to use podcasting to grow your business with Nick Palkowski, a business owner and podcaster. He shares his life experiences and journey to entrepreneurship. He also shares tips & advice for using podcasts to help you grow your small business.

Nick is a business owner, and his passion is podcasting. Knowing the power of the spoken word, he knew the potential a podcast can have to inspire and teach. That’s what drove him to put together a team to help other people get their message to their audience with ease.

His company is designed to help speakers, trainers, and coaches grow their community by creating websites, podcasts, and membership sites. The goal is to help content creators focus only on creating great content and not worry about any of the technology.

Why Small Business Owners Should Consider Podcasting:

In today’s digital age, small business owners have a plethora of platforms to choose from when it comes to marketing and building their brand. One medium that is often overlooked but holds immense potential is podcasting. Whether you’re considering starting your own podcast or appearing as a guest on established shows, podcasting offers unique advantages to grow your business and establish yourself as an industry authority.

Reach a Targeted Audience

Podcasts are often niche, attracting engaged listeners interested in specific topics. By either hosting a podcast or appearing on one that aligns with your small business, you can reach an audience that is already interested in your industry. This targeted reach can result in higher engagement and conversion rates. That’s why a podcast show may not have a very large audience, compared to a radio program audience for example, but it’s an actively engaged niche audience that matches your target audience then it may be more effective than other forms of promotion.

Build Personal Connections

Listening to a podcast is a more intimate experience compared to reading a blog post or watching a video. The listener hears your voice, understands your tone, builds trust, and forms a connection. This personal touch can make your brand more relatable and trustworthy.

Showcase Expertise

A podcast provides a platform to share your knowledge and expertise. By discussing topics related to your industry, you can position yourself as a thought leader. This can attract partnerships, collaborations, and even investment opportunities. It also build trust with your target audience.


Starting a podcast doesn’t have to require a large investment. With basic recording equipment and free or inexpensive editing software, you can produce a quality podcast. This makes it a cost-effective marketing channel for small businesses with limited budgets.

Flexibility and Convenience

Podcasts can be consumed anytime, anywhere. Whether your audience is commuting, working out, or cooking – they can tune in. This convenience increases the likelihood of your content being consumed and shared. And if you focus on evergreen topics, your content can be accessed and produce results for many years.

Networking Opportunities

Being a podcast host or guest opens doors to network with industry leaders, potential clients, and other stakeholders. These connections can be invaluable for business growth and might not be possible through other marketing channels.

Search Engine Optimization (SEO) Benefits

Podcasts can also be beneficial for your website’s search engine optimization (SEO). Transcripts, show notes, and backlinks can drive traffic to your website and improve its organic search ranking.

Podcasting offers a unique blend of advantages that are hard to find in other marketing channels. From building personal connections to reaching a targeted audience and showcasing your expertise, the benefits are numerous. If you’re a small business owner looking to grow your brand and establish authority in your industry, podcasting should be on your radar.


How to Start a Podcast

Other Podcast Episodes:

Episode 398: Mark Hayward – Podcasting

You can find other episodes of The How of Business podcast, the best small business podcast, on our Archives page.

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