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Resources to help you launch & grow your small business.

Here you will find valuable resources to help you launch, operate & grow your small business, including online courses, educational workshops, business service partners, small business coaching services offered by Henry Lopez, free tools and guides, our Webinar and Workshop Archives, recommended books and Biz Notes, and more.

The How of Business is focused on helping you successfully start, run and grow your profitable small business and achieve your dreams of entrepreneurship.

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Courses & Workshops

Educational courses and workshops to help you start, run and grow your small business:

The How of Business Courses & Workshops:

Courses & Workshops from our trusted partners:

Small Business Coaching

Small Business Coaching services to help you start, run and grow your small business:

One-On-One Small Business Coaching Program

Schedule a Free Coaching Consultation with Henry Lopez

Not ready to invest in one-on-one business coaching? Consider joining The How Business Patron Membership program.

Patron Membership Program
Patron membership includes monthly group coaching sessions and discounts on all workshops.

Group Coaching with Henry Lopez

The How of Business Patron members are invited to attend monthly online group coaching sessions with Henry Lopez. Learn more about our Patreon membership benefits.

Small Business Services

Trusted service resource partners for small business owners, including Marketing, Website & SEO, Independent Franchise Consultant, and Employee Background Checks:

Free Downloads

Free Downloads - Documents, guides, checklists and other tools to help you start and grow your small business.

Click on the desired download from the list below, enter your first name and a valid email, and then look for the file at the bottom of your browser window.

Downloads:
ChatGPT Guide for Small Business Owners - ChatGPT introduction guide for small business owners.
Starting Your Business - Are You Ready? - Are you ready to be your own boss? This document helps you determine if you are ready to become your own boss.
Small Business Start-Up Checklist - Checklist to guide your through the primary steps required to start your small business.
Legal Entity Creation Checklist - Steps required to create your LLC or Corporation.
Cash Flow Worksheet - forecast how much cash you will need to cover your expenses and other cash needs. Includes the Top 10 Cash Flow tips.
Financial Projections Worksheet - sample Financial Projections Excel spreadsheet to help you plan for a successful and profitable small business.
2 Responsibilities Business Owners Must Embrace - why decision making and accepting mistakes are critical to successful entrepreneurship.
Sample Profit & Loss Statement - how to interpret your P&L statement to manage your profitable small business.
4 Franchise Benefits - learn more about the top 4 benefits of a franchise small business.
Ideation - Where Small Business Ideas Come From - The creative process of generating, developing, and communicating new business ideas.
Business Partnership Checklist (Memo of Understanding for Partnerships) - To help you define the general terms of a partnership or operating agreement, before consulting with attorney to draft the final signed agreement. 
Three Pillars of Successful Business Partnerships - Successful small business partnerships are based on trust, respect and alignment.
Four Reasons to Delegate - Achieving success as a business owner and entrepreneur requires that you learn how to delegate effectively. 
Delegation Worksheet - Use this worksheet tool to help you delegate effectively. 
Your Avatar - How to define your target or ideal client profile - your small business avatar.
Elevator Pitch - How to craft an effective Elevator Pitch for your small business.
Lean Business Model Canvas - A lean business model canvas for iterative business start-up planning.
Business Plan Outline - A Small Business Plan outline to help you develop and launch your business.
5 Ways to Engage Hourly Employees - tips for successfully attracting and retaining hourly-wage staff.
5 Rules of Podcasting - the essential rules for a great podcast and your Podcast Launch Checklist.
6 Steps to Remarkable Customer Service - how to consistently deliver remarkable customer experiences.
Email Marketing Tips - how to use email marketing to grow your small business.
Marketing Plan Checklist - Small business marketing plan outline, with links to related resources.


Webinar & Workshop Archives
Free Webinar & Workshop Recording Archives

Free recordings of educational webinars & workshops to help you launch, operate, and grow your small business:
Franchise Freedom Workshop - finding your franchise business.
The Simplest Biz - how you can start and grow your own Shipping Products Brokerage Business.
How to Buy a Small Business Webinar - how to purchase an existing small business, and void common costly mistakes.
Stress-Free Small Business Webinar - how to reduce or eliminate the bad stress caused by your small business.
Website Health Check Webinar - Is your business website helping or hurting your small business?


Recommended Books & BizNotes
Books & BizNotes™ Book Highlights for entrepreneurs and small business owners, including the top 10 books recommended by our podcast guests.
Recommended Books & BizNotes