Sponsors & Affiliates

Sponsor & Affiliate Programs

The How of Business Podcast show, a top-rated small business podcast with over 100,000 monthly listeners, offers show sponsorship and affiliate programs.

Want to be a Show Sponsor or Affiliate? As a show sponsor or affiliate you receive targeted promotion of your business on specific episodes of our podcast and on this website. Our podcast reaches an engaged audience of aspiring entrepreneurs and existing small business owners worldwide. Our popular and top-rated business podcast averages over 100,000 unique monthly downloads, 1,187,325 unique downloads in 2022, and over 4,000,000 all-time downloads.

Show Sponsorship:
Sponsorship opportunities include paid advertisement spots and affiliate promotions (host read ads) and promotion on the episode show notes and home pages of this website. See below for more details on show sponsorship. 

Show Affiliates:
Our affiliate program is limited to select trusted partners who offer services or products of value to our audience of people starting their first business and existing small business owners. Each affiliate relationship is unique, and may include a revenue share or other form of direct compensation for opportunities generated by our show. 

For more information, or to be considered as a sponsor or affiliate, please use the contact form below.


Affiliate/Sponsor Inquiry Form:


    The How of Business is a top rated show on iTunes and Apple Podcasts, including frequently ranking as one of the top shows in the Business category. Most recently our show has been featured as one of the “All-Time Bestsellers” and ranked as one of the top 200 shows in the “Top Shows” list for the Business category. Our show has also been featured in the “New & Noteworthy” section various times over the past several years, and is currently featured as one of the top podcasts in the Entrepreneurship category on Apple Podcasts.


    The How of Business Podcast Sponsorship Opportunities: 

    Sponsorship Options

    All sponsored promos on our show are read (pre-recorded) by Henry Lopez, the host of The How of Business podcast. Our show reaches an engaged audience of aspiring entrepreneurs and existing small business owners.


    Featured Sponsors & Affiliates:

    Franchise Consultant Employee Background Checks
    Oostas - Website Services Partner Start Your Handyman Business
    The Simplest Biz - Pallet Brokerage Business

    Why should you consider advertising or promoting your service or product through our sponsorship or affiliate programs?

    Advertising or promoting your service or product on a podcast like The How of Business podcast can offer several compelling benefits for small businesses. Here are some reasons why you should consider podcast advertisement and promotions:

    1. Targeted Audience: Podcasts attract dedicated and engaged listeners who are actively seeking valuable content. The How of Business podcast, for example, focuses on entrepreneurship and small business topics. By advertising on a relevant podcast, you can reach a highly targeted audience that is interested in your niche or industry. This increases the likelihood of connecting with potential customers who are more likely to engage with your product or service.

    2. Trust and Credibility: Podcasts often build a sense of trust and credibility with their listeners. When you promote your business on a reputable podcast, you have the opportunity to showcase your expertise, share valuable insights, and establish yourself and your business as a thought leader in your field. This can significantly enhance your brand’s reputation and make your product or service more appealing to the podcast’s audience.

    3. Long-form Content and Engagement: The How of Business offers longer-form content compared to other advertising mediums. This allows for in-depth discussions and storytelling, enabling you to communicate your brand’s story, features, and benefits more effectively. Listeners tend to be highly engaged during podcasts, often consuming episodes in their entirety. By capturing their attention through podcast advertisements or promotions, you have a higher chance of making a lasting impression.

    4. Personal Connection: Podcasts create an intimate and personal connection with listeners. It can often feel like a one-on-one conversation, fostering a sense of connection and familiarity. When you advertise or promote your product or service on a podcast, you tap into this personal connection, allowing listeners to form a positive association with your brand.

    5. Cost-Effective Advertising: Podcast advertising and promotions can offer excellent value for your marketing budget. Compared to traditional advertising channels like television or radio, podcast advertising tends to be more affordable, making it accessible for small businesses with limited marketing resources. Additionally, podcast listeners are typically more receptive to advertisements and less likely to skip or ignore them, further increasing the return on your investment.

    6. Brand Exposure and Reach: Podcasts have a global reach, allowing you to expand your brand’s exposure beyond your local market. The How of Business podcast, for instance, has a wide audience base, and advertising on our show can help you reach potential customers from various locations. This increased reach can lead to brand recognition, increased website traffic, and potential new customers for your business.

    Advertising or promoting your product or service on a podcast like The How of Business podcast can be a strategic and effective marketing approach for small businesses. With a targeted audience, trust-building opportunities, engaged listeners, personal connections, cost-effectiveness, global reach, and trackable performance, podcast advertising and promotions offer unique advantages that can help elevate your brand and drive business growth.