Archive of The How of Business - The Small Business Podcast

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Find episodes by category or business topic (click on the desired category button below):

Featured Episodes episodes of The How of Business podcast.

Are you ready to start your small business?

How to originate and develop an idea for a small business.

How to write Business Plans to help you start and grow your small business.

All about small business Partnerships, including how to avoid potential disputes.

Start-Up episodes, to help and inspire you start your small business.

How to get the money you need to start your small business.

Legal structure & protection for your small business.

Small Business Insurance, including Liability, Workers' Comp, and Group Health.

Small Business Franchising, including how to select a franchise.

How to Buy or Sell a Small Business.

How to create and protect your small business brand.

Marketing & Advertisement for small business owners.

How to Sell and position your business, products and services.

How to build an effective small business website, including SEO.

How to promote your business on Social Media.

Bookkeeping, Accounting, CPAs, and Financial Statements.

How to hire, onboard, train, coach and terminate employees.

How to deliver consistently remarkable customer service.

How to develop and execute the systems for a repeatable and scalable small business.

How to improve your Time Management & Personal Productivity.

All about Taxes, including tax strategies and tips.

How to find and negotiate a Commercial Space Lease.

How to find and win Government Contracts.

All Episodes:

Archive of all episodes of  The How of Business (in reverse number order) - the small business podcast to help you launch, operate, grow, and successfully exit your small business.

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The How of Business

Strategic Planning for Small Business. How to create a Strategic Plan for your small business, with host Henry Lopez. Use a Strategic Plan to set your goals, objectives and initiatives for your small business. Henry shares best practices and tips, and walks through the 10 steps to create ...

Episode 546: Aaron Harper - Power Washing Franchise

Power Washing Franchise. How to own a successful Power Washing Franchise small business with Aaron Harper Aaron Harper is the CEO of Rolling Suds – a successful family-owned power washing franchise business. Rolling Suds, through their franchise owners, provides professional pressure washing services for residential and commercial properties, ...

Episode R255: Ruth Soukup - Overcoming Fear

Overcoming Fear. Overcoming Fear to start and grow your small business, with Ruth Soukup – author of “Do It Scared: Finding the Courage to Face Your Fears, Overcome Obstacles, and Create a Life You Love”. This is a re-release of Episode 255 of The How of Business podcast with ...

Episode 545: Andrew Hartman - Take Control of Your Time

Take Control of Your Time. How to take control of your time, and trade stress, overwhelm and anxiety for peace, freedom and clarity, with Andrew Hartman. Andrew shares time management and productivity improvement tips and techniques for small business owners.  He also introduces his time operating system designed ...

The How of Business

Top 10 Productivity Tools.  The Top 10 Productivity Tools Henry Lopez currently uses to run his small business. He depends on these tools to run his business and remain highly productive from my home office. In this episode of The How of Business, host Henry Lopez shares his ...

The How of Business

1-3-1 Problem Solving Method. The 1-3-1 Problem Solving Method for small business owners. You can use this method yourself and, more importantly, to develop and empower your team to learn how to solve problems on their own. 1-3-1 Problem Solving Method: The 1-3-1 problem-solving method teaches team members ...

The How of Business

6 Stages of Successful Employee On-Boarding. The 6 Stages of Successful Employee On-Boarding for small businesses. How to create an effective on-boarding process that sets new hires and contractors up for long-term success. From pre-hire preparation to integration and ongoing support, Henry Lopez covers high-level best practices ...

Episode 541: Garrett Delph - Navigating Growth

Navigating Small Business Growth. Navigating small business growth while minimizing chaos, with entrepreneur Garrett Delph. Garrett shares his interesting entrepreneurial journey, and insights and tips on how to navigate growth while minimizing chaos in your small business. Garrett Delph is a serial entrepreneur and the Founder and Chief ...

The How of Business

Is Your Small Business Competitive? Is your small business competitive? Whether you are starting a business, or running and growing a small business, you must be able to beat the competition in your selected market for your business to remain viable. On a previous episode of The How ...

The How of Business

Small Business Success Requires Personal Sacrifice. Achieving small business success requires personal sacrifice. What are you willing to sacrifice to launch and grow your small business? This is a re-release of Episode 239 of The How of Business podcast with additional new content and edits. Outline of this episode ...

The How of Business

Is Your Small Business Scalable? Is your small business scalable, how do you know if you are ready to scale, and how do you grow your business to the next level? And if you’ve not started your business yet, how and when do you plan to scale? Particularly, ...

Episode 538: Brian Gottlieb - Five Pillars of Leadership

Five Pillars of Leadership.  The Five Pillars of Leadership to help you lead a high-performing small business, with Brian Gottlieb. Brian shares his entrepreneurial journey, and introduces the five foundational pillars of leadership. Executing on these five leadership pillars allows you to develop a high-performing organization. And help ...

The How of Business

Is Your Small Business Profitable? Is your small business profitable, and is the business consistently and sufficiently profitable? And if you’ve not started your business yet, when do you plan to be profitable? On a previous episode of The How of Business podcast, episode 532, Henry Lopez addresses ...

Episode 536: Samantha Irwin - Exceptional Customer Experiences

Creating Exceptional Customer Experiences.  Creating exceptional customer experiences in your small business with customer service expert Samantha Irwin. On this episode we discuss how to create consistently exceptional experiences for our customers. Samantha Irwin is an entrepreneur, speaker, and the founder of Kaizen Small Business Solutions. She is ...

Episode 535: Jessica Zoraida - Accounting & Tax Considerations

Accounting & Tax Considerations for Small Business.  Accounting and tax considerations for small business with Jessica Zoraida, the Founder and CEO of Big Picture Results. Jessica shares her inspirational journey and tax and accounting tips and guidance for small business owners. Jessica Zoraida is an entrepreneur, speaker investor ...

The How of Business

Before You Spend on Marketing… You need a Marketing Strategy before you spend on marketing or advertisement for your small business. Henry Lopez, host of The How of Business podcast for small business, shares his tips and guidance on how to develop an effective marketing strategy before you ...

Episode 533: Pam Lopez - Travel Consulting Business

Travel Consulting Business. Pam Lopez shares her experiences and insights from operating her successful Travel Consulting small business, and working with her spouse and other family members in business. Pam Lopez is a business owner, and her latest business venture is L3 Destination, a custom travel consulting business ...

The How of Business

Is Your Business Model Broken? How can you tell if your business model is broken, and how can you fix it? And what do I mean by a Business Model? A strong and healthy business model supports a small business that is consistently profitable and that can scale ...

Episode 531: Dr. Rao - Growing a Medical Practice

Growing a Medical Practice.  Dr. Ramesh Rao shares his immigrant and entrepreneurial journey and his insights and experience with growing a medical practice. Dr. Rao also shares his insights on how he has helped his wife build her successful practice. They now work together to continue growing Prima ...

The How of Business

Complex Decision Making. Learn more about Complex Decision Making with co-hosts Henry Lopez and David Begin.  How do you make those critical or complex decisions that significantly impact the success of your business and your life? On this episode Henry and David dive deeper into the topic of ...

Episode 529: Dylan Jahraus - Etsy Business

Etsy Business. How to build a Multi-Six Figure Etsy Business with Dylan Jahraus Dylan Jahraus is a seasoned e-commerce entrepreneur with 10+ years of experience who transitioned from corporate e-commerce into scaling e-commerce entrepreneurs. Her e-commerce acumen fueled an Etsy venture, propelling her shop to over $1M in ...

Episode 528: Tommy Mello - Home Service Millionaire

Home Service Business Millionaire.  How to become a Home Service Business Millionaire with Tommy Mello. Tommy Mello shares his inspiring entrepreneur journey, how he went from $50,000 in debt to a $30 Million+ business in seven years, and his experiences and insights on home services businesses. Tommy Mello ...

Episode 527: Google Ads for Small Business

Google Ads for Small Business.  An introduction to Google Ads for Small Business with digital marketing expert Adam Mann from Oostas.  From a non-technical perspective, Henry and Adam share tips and techniques on how to best use Google Ads (pay-per-click ads on Google search) to promote and grow ...

The How of Business

Decision Making for Small Business Owners.  Embracing and improving decision making for small business owners, with hosts Henry Lopez and David Begin. As the business owner, you, and perhaps your partners, must make all the important decisions. You can’t push it up the ladder to your boss or ask ...

Episode 525: Greg Chasson - Managing Perfectionism

Managing Perfectionism. Managing perfectionism in the small business workplace with Greg Chasson. How do we understand and mitigate the negative impacts of perfectionism, including burnout and staff turnover. Dr. Greg Chasson, PhD, ABPP, is an international keynote speaker, esteemed psychologist, board-certified cognitive-behavioral therapist, researcher, and educator. He’s an ...

The How of Business

Top 5 Reasons Small Businesses Fail. The Top 5 Reasons Small Businesses Fail with host Henry Lopez. This list is based on Henry’s experiences as a business owner and business coach and available research and studies. Top 5 Reasons Small Businesses Fail – Is your Business Model Broken? ...

Episode 523: Bill Canady - 80/20 CEO

80/20 CEO. The 80/20 CEO: how to take command of your small business like a corporate CEO with Bill Canady. Bill shares his inspirational journey, and highlights from his new book “The 80/20 CEO: Take command of your business in 100 Days”. He shares his vast experience in ...

Episode 522: Harry Max - Managing Priorities

Managing Priorities. Managing Priorities – how to create better plans and make smarter business decisions with guest Harry Max. Harry shares his insights and tips on managing priorities and how improving our prioritization skills leads to better planning and smarter decision making. Harry Max is an executive player-coach, ...

Episode 521: Daniel Feliciano - Transforming the Laundry Industry

Transforming the Laundry Industry.  Transforming the laundry industry with Daniel Feliciano, CEO of Clotheslyne. Daniel shares his inspiring entrepreneur journey and his experience with launching and growing Clotheslyne. Clotheslyne is transforming the laundry industry through a unique, app-based two-sided marketplace. Their mission is to simplify laundry chores by ...

Episode 520: Bob House - BizBuySell

BizBuySell Marketplace. How to buy or sell a small business through the BizBuySell Marketplace, with Bob House. Bob shares his unique perspectives on how you can buy or sell a small business through an online marketplace like BizBuySell.com. Robert A. House is the President of Business for Sale ...

Episode 519: Jeff Wetzler - Tap Into Hidden Wisdom

Tap Into Hidden Wisdom. How to tap into hidden wisdom by asking the people around you, leading to smarter decisions, more creative solutions, and deeper relationships with guest Jeff Wetzler. Learn how the insights you need, to make smarter decisions, develop more creative solutions, faster improvements, and deeper ...

Episode 518: Patrick Lange - Buying an HVAC Business

Buying an HVAC Business. How to buy an HVAC (Heating, Ventilation, and Air Conditioning) Business with business broker Patrick Lange. Patrick Lange is back on the show to share the latest in HVAC business ownership opportunities. He helps people buy and sell heating and air companies. According to ...

Episode 517: Thad Price - Hiring Front-Line Workers

Hiring Front-Line Workers.  Hiring front-line workers, the staff who work directly with your customers, clients, patients or other consumers of your services or products, with recruiting and HR expert Thad Price. Thad shares his experience, insights and best practices on how to hire essential front line workers for ...

Jesse Cole

Stand Out & Get Noticed. How the Savannah Bananas baseball team stand out and get noticed with guest Jesse Cole. On this episode host Henry Lopez and Jesse Cole explore how to promote and market your small business in unusual ways that get the attention of your ideal target ...

The How of Business

Objection Handling. Objection Handling – how to handle objections when selling, although these tips can apply to any situation when you are handling or responding to objections in your small business. Effective objection handling is a critical skill in sales, customer service, and various forms of business negotiations ...

Episode 515: Kelley Thornton - Scaling Tiege Hanley

Scaling Tiege Hanley. Scaling Tiege Hanley, a direct-to-consumer men’s skin care product company, with co-founder Kelley Thornton. Kelley shares his entrepreneur journey, and how he launched and scaled Tiege Hanley (starting at 15:11) – providing “Uncomplicated Skin Care for Men” through their online site. Kelley Thornton was born ...

The How of Business

Fixing vs Solving Small Business Problems. Fixing vs Solving Small Business Problems – how to identify and resolve the root cause of problems in your business, instead of just fixing the symptoms.  This is a re-release of Episode 200 of The How of Business podcast with additional new content ...

Episode 514: Kevin Kelley - Creating Extraordinary Places

Creating Extraordinary Places.  How do we create extraordinary places for our customers, clients, patients, staff that support the growth of our small business? Kevin Kelley is with us today to share his thoughts and insights on how to create extraordinary places that help us connect with people. The ...

Episode 513: Dan DeGolier - Fractional CFO

Fractional CFO for Small Business. How and when to hire a fractional CFO to help you grow your small business, with guest Dan DeGolier.  When and why should you engage a Fractional or Outsourced Chief Financial Officer (CFO)? What are the services a fractional CFO can offer your ...

Episode 512: Maxwell Frost - Brand Films

Brand Films to Grow Your Business. How to create and use Brand Films to grow your business, with award-winning filmmaker Maxwell Frost. Maxwell shares his entrepreneur journey, and his current focus which is teaching businesses how to make 3-15 minute “brand films” with your smart phone, that grows ...

Episode 511: John Humphrey - Connect for Sales Success

Connect for Sales Success. How to connect for sales success with entrepreneur and sales expert John Humphrey. John explains why sales success is directly related to the depth and breadth of our relationships and our desire to help others. Connecting is more than just traditional networking.  John Humphrey ...

The How of Business

7 Small Business Start-Up Mistakes. The most common 7 Small Business Start-Up Mistakes and how to avoid them and launch a successful business, with Henry Lopez. How to identify and avoid or minimize some of the most common small business start-up mistakes. Henry shares his top 7 common small ...

The How of Business

Finding Your Identity. How and why finding your identity is your path to finding personal and small business success, with hosts Henry Lopez and David Begin. Is your personal identity predominantly based on being the Small Business Hero or the Successful Serial Entrepreneur? Have you realized how this ...

Episode 507: Debra Corey - Bad Bosses Ruin Lives

Bad Bosses Ruin Lives, Great Bosses Enrich Lives. How bad bosses ruin lives and great bosses enrich lives and lead the growth of a small business, with guest Debra Corey. Debra Corey is back on the show to share insights and highlights from her new book on how ...

Episode 507: Danya Shakfeh - Legal Considerations of Buying a Business

Legal Considerations of Buying a Business. The legal considerations of buying and selling a small business with Danya Shakfeh, a mergers and acquisitions attorney. Attorney Danya Shakfeh shares insights and general guidelines, from a legal perspective, about buying or selling a small business. We discuss some of the ...

The How of Business

Budgeting Fundamentals for Small Business. Learn the fundamentals of budgeting for small business. How to create an operating budget for your small business, with host Henry Lopez. Why should you create an operating budget, and how to create an annual budget that helps you maximize profitability. Henry shares ...

Episode 505: Justine Lackey - Selling Her Small Business

Selling Her Small Business.  Justine shares her experiences and insights from selling her small business, a successful bookkeeping business. Justine Lackey is back on the show to share her experiences from selling her successful small business, and how she is currently helping people run and scale their own ...

The How of Business

Annual Strategic Plan for Small Business. How to create an Annual Strategic Plan for your small business, with host Henry Lopez. Why you should create a strategic plan at the start of the new year and how to do so. Henry shares best practices and tips, and walks ...

Episode 503: Adam Siegel - Fashion Resale Business

Fashion Resale Business. How Adam Siegel launched Recurate, a tech-enabled resale service that empowers brands and retailers to establish their own integrated resale platforms directly on their e-commerce sites. From Aerospace Engineering to starting a business in the fashion resale business, Adam shares his fascinating entrepreneur journey. Adam ...

The How of Business

Small Business Success Highlights – Part 2. Featured business owners share their Small Business Success Highlights, and host Henry Lopez shares popular resources from The How of Business. On this special episode Henry Lopez (Serial Entrepreneur, Business Coach, and Host of The How of Business podcast) shares some ...

Episode 501: Matt Chiappetta - Year-End Tax Considerations

Year-End Tax Considerations for Small Business Owners.  CPA Matt Chiappetta shares Year-End Tax Considerations for Small Business Owners (starting at 10:00). Matt is Henry’s CPA, and he is excited to have him on the podcast to share his tips and advice on year end tax planning for small ...

The How of Business

Small Business Success Highlights. Featured business owners share their Small Business Success Highlights, and host Henry Lopez shares popular resources from The How of Business. On this special episode Henry Lopez (Serial Entrepreneur, Business Coach, and Host of The How of Business podcast) shares some information about The ...

Episode 499: Helena Gibson - Hair Replacement Entrepreneur

Hair Replacement Entrepreneur Helena Gibson. Helena Gibson shares her inspiring journey, from owning an auto garage to becoming a hair replacement entrepreneur. Helena is a highly successful serial entrepreneur, operating several businesses in the cosmetology and hair loss industry. The global hair care market size was valued at ...

The How of Business

Pricing Fundamentals for Small Business. The fundamentals of pricing your products or services to operate a profitable small business, with your host Henry Lopez. How do you price your product or service to find that balance between what your target market will pay and what you need to ...

Episode 497: Kevin Ring - Workers' Compensation Insurance

Workers’ Compensation Insurance. Workers’ Compensation Insurance for small business owners with Kevin Ring. Understanding and managing Workers’ Compensation Insurance is crucial for small business owners, balancing both employee safety and benefits, and the financial impact on a small business. To help us better understand Workers’ Compensation Insurance, Henry ...

The How of Business

5 Reasons You’re Causing Chaos. 5 Reasons You’re Causing Chaos in your small business with Henry Lopez. To avoid or fix a chaotic business environment requires multiple approaches, but perhaps nothing is more important than asking ourselves (and perhaps our partners and leaders) if we are the primary cause ...

Episode 495: Sheena Thomas - M/WBE Certification

Minority/Women-Owned Business Enterprise Certification.  The process and benefits of Minority/Women-Owned Business Enterprise (M/WBE) Certification (starting at 11:52) to help grow your small business with Sheena Thomas. Sheena is a 25-year supplier diversity program and diversity certification program professional. As the first Black woman Executive Director of the only ...

Episode 494: Megan Bennett - Public Relations

Public Relations for Small Business. Public Relations for Small Business with Megan Bennett.  Megan shares her experiences and tips for using Public Relations to promote and grow a small business. Megan has been on the Light Years Ahead Public Relations team for over 20 years. She started working ...

Episode 493: David Barnett - Build vs Buy

Building vs Buying a Small Business.  Building vs. Buying a small business – which option may be best for you? David Barnett is back on the show to share his expertise on buying and selling small businesses. If you are thinking about investing in a small business, you ...

Episode 492: Aleric Heck - YouTube Ads

YouTube Ads for Small Business. How to use YouTube Ads to grow your Small Business with Aleric Heck. Aleric shares his inspirational entrepreneurial journey, and an introduction to YouTube advertisement to help you grow your small business (starting at 17:17). Aleric is a YouTube Ads Expert and the ...

The How of Business

Listener Q&A – Small Business Operations. Listener Q&A – Small Business Operations: Henry Lopez answers listener’s small business questions related to small business operations.  This is a special Listener Small Business Question & Answer episode! We have gathered some of the great questions our listeners have submitted related ...

Episode 490: Edrizio De La Cruz - Entrepreneurship Journey

Entrepreneurship Journey with Edrizio De La Cruz. Entrepreneurship Journey with Edrizio De La Cruz – from selling guavas in a barrio in Santo Domingo as a child, to selling his startup to Mastercard in Silicon Valley, Edrizio shares his inspirational entrepreneur journey. Edrizio De La Cruz is a ...

Episode 489: Micah Solomon - Customer Service Excellence

Customer Service Excellence. How to deliver Customer Service Excellence at your small business, with Micah Solomon one of the world’s leading experts on customer service. Micah is a Customer Service expert, and on this episode of The How of Business podcast he shares his vast experience helping companies ...

Episode 488: Eduardo Briceno - The Performance Paradox

The Performance Paradox. The Performance Paradox, Turning the Power of Mindset into Action, with entrepreneur Eduardo Briceño. He explains that if all we do is perform at a high level, our performance suffers. In order to improve, we have to go beyond the known. To grow as a ...

Episode 487: Bryan Park - Starting a Flooring Business

Starting a Flooring Business. Starting a flooring business with entrepreneur Bryan Park. Bryan shares his entrepreneurial journey, from attending the Air Force Academy to founding Footprints Floors, a nationwide full-service flooring provider. And his experiences and guidance on starting and growing a flooring small business. Bryan Park ...

Episode 486: Wade Swikle - Starting a Moving Business

Starting a Moving Business with Wade Swikle.  Starting a Moving Business with entrepreneur Wade Swikle. How to start a moving company and consider a moving business franchise. Wade shares his inspirational entrepreneurial story – starting his moving company while in college with just $600 and growing it to ...

Episode 485: Giuseppe Grammatico - Franchise Side Hustle

Franchise Side Hustle with The Franchise Guide. Franchise Side Hustle with The Franchise Guide, Giuseppe Grammatico, and host Henry Lopez. They discuss and share how you can create a safety-net for your job by investing in a side hustle franchise small business. Whether you are concerned about potentially ...

The How of Business

AI & ChatGPT Introduction for Small Business Owners.  Artificial Intelligence (AI) and ChatGPT Introduction and Fundamentals for Small Business Owners. Henry Lopez, host of The How of Business podcast, has recently been focusing on AI from a business owner’s perspective – learning how it’s currently being used and ...

The How of Business

Small Business Questions & Answers. Henry Lopez answers listener’s small business questions.  This is a special Listener Small Business Question & Answer episode! We have gathered some of the great questions our listeners have submitted through the Listener Survey, and Henry answers these questions on this episode of ...

Episode 482: Kevin Surace - Artificial Intelligence for Small Business

Artificial Intelligence for Small Business. Artificial Intelligence (AI) for Small Business (starting at 17:18) with serial entrepreneur and AI expert Kevin Surace. Kevin shares his knowledge and experience with Artificial Intelligence and the current and potential future impact of AI on small business. He will also share highlights ...

Episode 481: Mike McFall - Growing a Small Business

Growing a Small Business – from Chaos to Calm. Growing a small business, from chaos to calm, with entrepreneur Mike McFall. Mike is back on the show to share insights from his experiences as a successful entrepreneur on how to grow a small business, from the common chaos ...

The How of Business

How to Create Your LLC or Corporation. How to create your small business LLC or Corporation with host Henry Lopez.  What is a legal business entity, why do you need one and how do you create it?  Creating and operating your small business under a legal entity, like ...

Episode 479: Amy Rasdal - Consulting Business

How to Build a Consulting Business. Amy Rasdal explains how to build a consulting business (starting at 15:54). She also shares her interesting entrepreneur journey – she transitioned from a successful corporate career to starting and growing her consulting small business. Amy Rasdal traded her corporate job for ...

Episode 478: Travis Steffen - Entrepreneurship

Entrepreneurship with Travis Steffen.  Entrepreneurship with Travis Steffen. Travis, a true serial entrepreneur, shares highlights from his entrepreneurial journey, his experiences and opinions of the cannabis industry, and tips and insights on growing a business. Travis Steffen is a serial entrepreneur with 8 successful exits to date. He’s ...

Episode 477:  Scott Krone - Self-Storage Business

Self-Storage Business with Scott Krone.  The Self-Storage Business with entrepreneur Scott Krone – he shares his expertise and tips on investing in self-storage businesses. Self storage, or self-service storage, is an industry that rents storage space (such as rooms, lockers, containers, and/or outdoor space), also known as “storage ...

The How of Business

Employee Performance Management. Employee Performance Management for small business owners with Henry Lopez and David Begin. David and Henry share their thoughts, opinions, experiences, and tools to help you with Employee Performance Management for your small business. Free tools downloads mentioned on this episode:

Episode 475: Tiffani Bova - Experience Mindset

The Experience Mindset. How to develop an Experience Mindset, which considers both the customer and the employee experience, to grow our business with Tiffani Bova. The fastest way to get customers to love your brand is to get employees to love their jobs. Tiffani Bova is the global ...

Episode 474: Danielle Hendon - Think Like a CFO

Think Like a CFO. Think like a CFO (Chief Financial Officer) to understand and use your financials to grow your small business (starting at 9:00) with Danielle Hendon. Regardless of the size of your small business, managing your financials is critical to the profitability, not to mention the ...

Episode 473: Oscar Subirats - Closing Intelligence

Closing Intelligence with Oscar Subirats. Closing Intelligence to help you increase sales close rates (starting at 17:56) with entrepreneur Oscar Subirats. Oscar shares his inspiring entrepreneur journey and how to improve your ability to close sales opportunities and get to yes so you can grow your small business ...

Episode 472: William Warren - The Conquering Creative

The Conquering Creative with William Warren. The Conquering Creative with William Warrenhow to build an unstoppable creative business. William is the Founder and CEO of The Sketch Effect, a Visual Communication company, and the author “The Conquering Creative – 9 Shifts to Build an Unstoppable Creative ...

Episode 471: John Morlan - Risk Management

Risk Management for Small Business. Risk Management for Small Business with John Morlan, an insurance and risk management industry expert with over 20 years of experience. John shares his experiences with helping small businesses reduce their risks, creating safer and more productive work environments, and potentially reduce the ...

Episode 470: Peter Mann - Launching Oransi

Launching Oransi with Entrepreneur Peter Mann. Launching Oransi with entrepreneur Peter Mann. Peter shares his entrepreneur journey, dealing with an autism diagnosis later in life and starting his business. From serving in the military, to a later-in-life autism diagnosis, Peter shares his inspiring entrepreneur journey, including founding and ...

Episode 469: Courtney Reum - Shortcut Your Startup

Shortcut Your Startup with Courtney Reum. How to shortcut your startup with Courtney Reum, co-author of the national bestseller “Shortcut Your Startup: Speed up Success with Unconventional Advice from the Trenches”. Courtney shares practical advice for entrepreneurs looking to bring their ideas to market quickly and effectively. Courtney ...

Episode 468: Charles McCarrick - Personal Qualities for Success

Personal Qualities for Success with Charles McCarrick. How to transform your personal qualities for success in small business with Charles McCarrick. How can you transform your personal qualities to help you achieve success? Charles shared insights and stories from his new book, “Lessons My Brothers Taught Me”. Charles ...

Episode 467: Travis Reiter - Employee Background Checks

Employee Background Checks with Travis Reiter.  Employee background checks with Travis Reiter, to help you screen and hire the right employees for your small business (starting at 14:40). [DISCLAIMER: You should seek your own legal counsel before implementing any of the practices or actions discussed on this episode, ...

Episode 466: Mary Ann Pruitt - Marketing Media

Marketing Media for Small Business with Mary Ann Pruitt. Understanding the variety of Marketing Media for Small Business with Mary Ann Pruitt. Small Business Owners need to understand and invest in the right mix of marketing media to promote a small business successfully. Mary Ann shares her insights ...

The How of Business

Prepare for Successful Small Business Partnership.  How to prepare for a successful small business partnership including the Business Partnership Checklist. Henry Lopez, serial entrepreneur and host of The How of Business podcast, shares his experiences and tips for a successful partnership. This episode is about preparing for a successful ...

Episode 464: Morra Aarons-Mele - Anxious Achiever

Anxious Achiever with Superpower Skills. Anxious Achiever with Superpower Skills: How the Anxious Achiever can turn their biggest fears into Superpowers to help start and grow a small business with Morra Aarons-Mele. Morra shares how she has helped herself and others to turn their biggest fears into life-changing ...

Episode 463: Walid Azami - Entrepreneurship for Creatives


Entrepreneurship for Creatives with Walid Azami. Entrepreneurship for Creatives with Walid Azami. How Walid Azami overcame the challenges of being a refuge to start and grow his photography business. Walid shares his experiences as a professional photographer – including overcoming the challenges of being an immigrant to build ...

Episode 462: Pat Flynn & Matt Gartland - Entrepreneurship & Partnerships

 Entrepreneurship & Partnerships with Pat Flynn & Matt Gartland. Entrepreneurship & Partnerships with Pat Flynn & Matt Gartland – their entrepreneurship journey and how and why they work as business partners (starting at 23:30). Pat and Matt share their entrepreneurial experiences and how they built and grew their ...

Episode 461: Chris Denny - Attention to Detail

Improve Attention to Detail with Chris Denny. Improve Attention to Detail with Chris Denny, to help you start, run and grow your small business. Chris shares insights on how to develop attention to detail, for yourself and your team, to help you achieve success as a small business owner ...

Episode 460: Clate Mask - Conquer the Chaos

Conquer the Chaos with Clate Mask. How to conquer the chaos of small business with entrepreneur Clate Mask. Clate Mask is the co-founder and CEO of Keap (formerly Infusionsoft), a sales and marketing automation software for small businesses. He is a national speaker on entrepreneurship and small business success, ...

Episode 459: Matt Grech-Smith - Swingers Crazy Golf

Launching & Growing Swingers Crazy Golf with Matt Grech-Smith. Launching and growing Swingers Crazy Golf with entrepreneur Matt Grech-Smith.  Matt is the co-founder and co-CEO of Swingers – the crazy golf club, which has reinvented mini golf for an adult audience by adding gourmet street food, cocktails and a ...

Episode 458: Soren Kaplan - Experiential Intelligence

Don’t miss an episode – please follow or subscribe: Experiential Intelligence with Soren Kaplan. Experiential Intelligence with Soren Kaplan – how a combination of mindsets, abilities, and know-how gathered from life experience can empower you to achieve your goals and build your successful small business. Soren Kaplan, PhD, is ...

The How of Business

Attention-to-Detail Skills with Henry Lopez. Attention-to-Detail Skills: How and why you and your team should develop your attention to detail skills with host Henry Lopez.  Henry shares his thoughts, opinions and experiences related to improving your “Attention to Detail” skills, and helping your team improve their attention to detail ...

Episode 456: Ray Drew - SBA Loans

SBA Small Business Loans with Ray Drew. SBA Small Business Loans with Ray Drew, Managing Business Development Officer at Fund-Ex, one of the top SBA lenders in the country. Ray shares his knowledge of SBA lending, specifically the SBA 7a loan program, for small business owners and entrepreneurs. Ray ...

Episode 455: Kristina Schlegel - Starting Make Bake

Starting Make Bake with Kristina Schlegel. Starting Make Bake with entrepreneur Kristina Schlegel. Kristina shares her entrepreneurial journey and her experiences launching Make Bake a CPG baking & food craft brand. Kristina Schlegel is the founder of Make Bake, and creator of Stickies –The Stickers You Can Eat!® “Our ...

The How of Business

2023 Small Business Kick Off with Henry Lopez. 2023 Small Business Kick Off with Henry Lopez. This a special 2023 small business kick off episode, with some tips and thoughts for success, for both aspiring business owners and exiting small business owners, as we get the new year started ...

Episode 453: Debra Corey - Employee Recognition

Employee Recognition with Debra Corey.  How effective employee recognition helps you develop your team and your small business with Debra Corey (starting at 8:35). Debra is an award-winning HR Leader and author who shares her experiences and advice on how to improve employee recognition which results in improved employee ...

Episode 452: Henrik Johansson - Product Development

Product Development with Henrik Johansson.  How to conduct product development with Henrik Johansson, co-founder and CEO of Gembah, a product development platform and marketplace. Henrik Johansson is a serial entrepreneur who co-founded and built Boundless into a $100M product company. Currently he is the co-founder and CEO of Gembah, ...

Episode 451: Giuseppe Grammatico - Latest in Franchises

Latest in Franchises with Giuseppe Grammatico. The latest in franchises with franchise consultant Giuseppe Grammatico. Latest trends in franchises, Henry’s franchise evaluation approach, Giuseppe’s 4-Step Franchise Freedom Process, and several free resources for you! Giuseppe Grammatico is a franchising advisor who has owned several Master Franchise licenses and has ...

Episode 450: Aaron Weiche - Text Lead Capture

Text Lead Capture with Aaron Weiche. How to use text messages to capture and convert leads with Aaron Weiche. Using SMS (texting) can eliminate friction in your sales process and deliver the responsiveness and speed that many customers expect. Aaron Weiche is the cofounder and CEO of Leadferno, a ...

Episode 449: Matt Tenney - Employee Retention

 Employee Retention with Matt Tenney. Employee retention for small business owners with Matt Tenney. Matt shares his experiences and insights from his journey to becoming a leader and helping others become small business leaders, and how leadership can help you retain the best employees for your small business ...

Episode 448: Julian Treasure - Deadly Sins of Speaking

7 Deadly Sins of Speaking with Julian Treasure. The 7 Deadly Sins of Speaking and how to avoid them to help make you a better communicator, with Julian Treasure. Julian helps business leaders to listen more consciously, speak more powerfully and use sound more consciously for deeper connections with ...

Episode 447: Candace Nelson - Sweet Success

 Sweet Success with Entrepreneur Candace Nelson. How to achieve sweet success in small business with entrepreneur Candace Nelson, founder of Sprinkles cupcakes. Candace shares highlights of her exciting entrepreneurial journey, including founding Sprinkles cupcakes, and valuable insight into what it takes to achieve sweet success as a small ...

Episode 446: 5 Search Engine Optimization Tips

 5 Search Engine Optimization Tips for Small Business Owners. 5 Search Engine Optimization (SEO) tips for small business owners, to help your small business get found online. Adam Kirk, founder of Oostas, shares five actionable tips for business owners (not technical) to improve your organic search engine (including ...

The How of Business

 Variable Compensation Plans for Small Business. How to create and use Variable Compensation Plans, which include a base wage and a variable performance-based commission or bonus, to motivate and reward employees and help you grow your small business. FREE DOWNLOADS:

Episode 444: Bernie Stone - Entrepreneurship for Military Veterans

 Entrepreneurship for Military Veterans with Bernie Stone. A discussion of the challenges and opportunities of Entrepreneurship for Military Veterans with entrepreneur and combat veteran Bernie Stone. What are the particular challenges and opportunities for military veterans if they want to transition to entrepreneurship? How does Bunker Labs help ...

Episode 443: Tracey Bissett - Financial Fitness

 Financial Fitness for Small Business Owners with Tracey Bissett. How to achieve financial fitness for small business owners and entrepreneurs with Tracey Bissett, founder of Bissett Financial Fitness. Tracey shares her entrepreneur journey and why small businesses that plan for the future, especially when it comes to cash ...

The How of Business

 Six Small Business Startup Myths. Six common Small Business Startup Myths discussed and debunked by Henry Lopez and David Begin. These 6 myths can hold you back or mislead you as to the real challenges and opportunities related to starting your first small business. Serial entrepreneurs Henry and ...

Episode 441: Mickie Kennedy - Press Releases

 Press Release Publicity with Mickie Kennedy. How Press Release publicity can help you launch and grow your small business, with eReleases founder Mickie Kennedy. Mickie Kennedy share his tips and advice, based on over 24 years of experience as the founder of eReleases, on how to leverage press ...

The How of Business

 Small Business Ownership Readiness Assessment. Determine how ready you are to start your first small business with this Small Business Ownership Readiness Assessment. Henry Lopez, host of The How of Business podcast, shares his thoughts and experiences, and the Business Ownership Readiness Assessment tool, to help you determine ...

The How of Business

 Cash Flow Management for Small Business Owners. Cash Flow Management for Small Business Owners. How to manage and forecast your small business cash flow with Henry Lopez, host of The How of Business podcast. How do you calculate how much cash you will have and need at a ...

Episode 438: Jennifer Holland - Elevate Your Brand

 Elevate Your Brand with Jennifer Holland. How to Elevate Your Small Business Brand to attract more business and employees with branding expert Jennifer Holland. Jennifer is back on the show after her highly popular interview on episode 411. If you are looking to improve and leverage the value ...

Episode 437: Andrea Hoffer - Hire Higher

 Hire Higher with Andrea Hoffer. Hire Higher – how to attract, interview, and grow your small business dream team with entrepreneur Andrea Hoffer. Andrea shares her experiences and expertise on the topic of Hiring. She shares her proven strategies and a proactive approach to hiring, so you can ...

The How of Business

Small Business Culture. How to develop and maintain a successful culture, and how can it help us grow a small business. What are the benefits of developing a great culture in our small businesses, and how do we establish and nurture our company culture? On this episode, host Henry ...

Episode 435: Ryan Dohrn - Sales Strategies

Sales Strategies for Small Business with Ryan Dohrn. Sales strategies for small business owners with sales and marketing advisor Ryan Dohrn. Ryan shares his experiences and tips on how to improve your sales capabilities and skills, so that you can grow your small business. If your small business depends ...

The How of Business

Deep Work to Grow Your Small Business. How to perform in a state of distraction-free concentration that pushes your cognitive [thinking, reasoning, or remembering] capabilities to their limit. These efforts create new value, improve your skill, and allow you to do deep work to grow your small business. David ...

Episode 433: Mike McFall - Entrepreneurship

 The Entrepreneurship Journey with Mike McFall. Mike shares his tips and advice for starting and growing a small business, based on his over 23 years of entrepreneurship experience and co-founding Biggby Coffee. Michael J. McFall is the Co-Founder and Co-CEO of Biggby Coffee – a fast-growing $200-million-dollar coffee ...

Episode 432: Nick Loper - Side-Hustle Business

 Side-Hustle Small Business with Nick Loper. How to start and grow a side-hustle small business with entrepreneur Nick Loper. For many of us the reality is that we need to start our first business as a side-hustle – a business that we start on the side, while we ...

Episode 431: David Siegel - Avoiding Partnership Disputes

Avoiding Business Partnership Disputes. Avoiding the Partnership or Founder Disputes that can ruin your small business with attorney David Siegel. David Siegel is an attorney and partner at Grellas Shah, LLC. Grellas Shah is a full-service boutique law firm, with a focus on startups, technology, and venture law, as ...

The How of Business

 Sales Fundamentals for Small Business Owners. The fundamentals of effective sales for small business owners, with host Henry Lopez. Henry shares his experiences and thoughts, and walks through the typical sales process, to help you overcome the fear of sales or to improve your sales skills.  From the ...

Episode 429: Erin Austin - Transform Your Expertise-Based Business

 Transform Your Expertise-Based Business with Erin Austin. How to transform your expertise-based small business with attorney Erin Austin. Erin shares how she helps her clients transform an expertise-based or service business – including consultants, coaches, designers, creative services firms, and other B2B professionals – from an unscalable, income-focused ...

Episode 428: Daniel Hieber - Linguistics for Small Business

Linguistics for Small Business with Daniel Hieber. What we should know about Linguistics – the study of human language – as it relates to our small business and careers with Daniel Hieber. Daniel shares some of his knowledge of Linguistics – the study of human language – particularly in ...

Episode 427: Christy Foley - Conflict Resolution

 Conflict Resolution with Christy Foley. Conflict Resolution strategies and tactics for small business owners with attorney Christy Foley. As a business owner we often must deal with conflicts of different types, intensity, and significance. On this episodes, Christy Foley shares some valuable insights on how we may be ...

Episode 426: Hermann Simon - Hidden Champions

 Hidden Champions with Hermann Simon. What can small business owners learn from the Hidden Champions – the medium-sized, relatively unknown companies that have quietly, under the radar, become world market leaders in their respective industries – with Hermann Simon. Hermann Simon, the man who coined the term Hidden ...

Episode 425: Stratis Morfogen - Culinary Entrepreneurship

 Culinary Entrepreneurship with Stratis Morfogen. Culinary entrepreneurship with Stratis Morfogen – how he continued his family legacy and built a restaurant empire of his own. Stratis is a highly successful culinary entrepreneur. He grew up in and around the different restaurant businesses that his Greek immigrant family started ...

Episode 424: Connor Meakin - Launching Bluebird Provisions

 Launching Bluebird Provisions with Connor Meakin. Launching Bluebird Provisions, a maker of bone broth food products, with entrepreneur Connor Meakin. Connor shares his entrepreneur journey, how his foot injury led him to discover the health benefits of bone broth, and why and how he started his own bone ...

The How of Business

 Overcoming Decision Paralysis. How overcoming decision paralysis helps you start and grow your small business, with Henry Lopez and David Begin. Decision Paralysis is the fear of making that final decision, either to start a business or make a significant change in your current small business, that paralyzes ...

Episode 422: Rebecca Ryan - Strategic Foresight

 Strategic Foresight for Small Business Owners. How to develop and use Strategic Foresight to help you prepare for the future of your small business, with futurist Rebecca Ryan. As an entrepreneur, how can I possibly predict the future and anticipate and prepare for the impact on my small ...

Episode 421: Caity Cronkhite - Better Writing Better Service

Better Writing Better Service with Caity Cronkhite. Better Writing for Better Service experiences for your small business customers with Caity Cronkhite. How can better writing, particularly the technical writing (which can include training content, customer support documents, and even consumer product instructions) that we rely on internally and in ...

Episode 420: Jane Allen - Entrepreneur's Lifecycle

Entrepreneur’s Lifecycle with Jane Allen. The stages of the entrepreneur’s lifecycle and journey with Jane Allen. Jane also shares her personal story, from attorney to business owner and now the CEO of the Nashville Entrepreneur Center. Jane Allen is an entrepreneur and founder of Counsel on Call (today known ...

Episode 419: Andrew Allemann - Domain Names

Domain Names for Your Small Business. Choosing and protecting your Domain Name (website address) for your small business with domain expert Andrew Allemann. Andrew will share his diverse entrepreneurial journey, and his insights and tips on domain names (website addresses, web address, URL, etc.) from a business owner perspective ...

Episode 418: Kurt Wilkin - Hire Better

Hire Better to Grow Your Small Business with Kurt Wilkin. How to hire better to grow your small business with Kurt Wilkin. Kurt also shares his entrepreneur journey, and insights and tips on how to Hire Better to help us launch, run and grow a small business. Kurt Wilkin ...

Episode 417: Ivy Walker - Risk Management

 Risk Management for Small Business with Ivy Walker. Risk Management for Small Business – how to manage the risks that can have catastrophic impact on your small business, with Ivy Walker. “Small businesses like yours face a large and growing threat from a number of risks that they ...

The How of Business

 Collaborative Creativity and Leading High-Performing Teams. Collaborative Creativity and leading High-Performing Teams to launch and grow a small business. On this episode Henry Lopez and David Begin discuss the topic of Collaborative Creativity and leading high-performing teams – from a business partnership, business owner, and corporate management perspectives ...

The How of Business

 Email Marketing for Small Business. How to use Email Marketing to help you grow your small business, with host Henry Lopez. Henry shares tips and best practices for effective email marketing as an integral part of your overall marketing efforts.  From how to build your email list, to ...

Episode 414: Peter Docker - Jumpseat Leadership

 Jumpseat Leadership for Entrepreneurs with Peter Docker. Jumpseat Leadership for entrepreneurs with Peter Docker. Peter shares his life experiences and an approach and method of leadership for small business owners. Peter’s amazing journey and experiences, and his approach and method of leadership called “Jumpseat Leadership” which is the ...

Episode 413: Patrick Lange - HVAC Business

 Buying and Selling an HVAC Business. What to consider when buying or selling an HVAC, or heating and air, small business. Patrick Lange, an HVAC business broker, shares his insights and experiences in the industry and his journey as an entrepreneur. Patrick Lange with Business Modification Group specializes ...

Episode 412: Mike Finger - Is Your Business Sellable?

 Is Your Business Sellable? with Mike Finger. Is your small business sellable, and what you need to have the freedom to sell your small business when and if you choose to, with Mike Finger. On this episode we focus on preparing your business for sale, common misconceptions and ...

Episode 411: Jennifer Holland - Branding

 Branding for Small Business with Jennifer Holland. Branding for small business owners with Jennifer Holland, a Certified Brand Strategist. Jennifer shares experiences from her entrepreneurial journey, from artist to successfully brand engagement agency owner, and her insights on developing and maintaining an effective brand for your small business ...

Episode 410: JP Humphrey - Commercial Real Estate

Commercial Real Estate with JP Humphrey. Commercial real estate for small business owners with JP Humphrey, a Commercial Real Estate Agent in the Dallas, Texas area. JP shares his career journey and his insights and tips on commercial real estate for small business owners. JP Humphrey is a commercial ...

Episode 409: Steven Pope - Selling On Amazon

Selling on Amazon with Steven Pope. How to successfully sell your product on Amazon with entrepreneur and Amazon expert Steve Pope. Steven Pope is the founder of My Amazon Guy. My Amazon Guy is a full-service Amazon Agency that helps their clients growth hack sales through traffic and conversion ...

The How of Business

 Small Business Startup Checklist. Small Business Startup Checklist to help you launch your first business, with serial entrepreneur Henry Lopez. Henry explains the primary steps involved with starting your first small business and realizing your dreams of entrepreneurship. Free Download: Small Business Startup Checklist  The Small Business Startup ...

The How of Business

 Funding Your Small Business Startup. How to fund your small business startup with Henry Lopez, serial entrepreneur and host of this podcast. This episode is about helping you determine how you will fund your small business startup. It costs money to start a business, so where will that ...

The How of Business

 Profit & Loss and Cash for Small Business. Advanced Profit & Loss Statement (P&L) concepts and how to monitor the cash in your small business, with serial entrepreneur Henry Lopez. On this episode Henry shares additional concepts, tips and thoughts on using your financial statements to help you ...

Episode 405: Angela Wagner - Setting Boundaries

Setting Boundaries for Business Owners with Angela Wagner. How to set personal boundaries for business owners, with entrepreneur and life coach Angela Wagner. On this episode Angela and Henry discuss the challenge, and the need, to set and manage boundaries related to our personal lives and our small business ...

Episode 404: John Wilker - The Simplest Biz Update

 The Simplest Biz Update with John Wilker. The Simplest Biz Update, a shipping products brokerage business, with entrepreneur John Wilker and special guest Tom Hinson. John Wilker is former construction contractor and the founder of The Simplest Biz – a shipping products brokerage business. John has developed a ...

Episode 403: Giuseppe Grammatico - Franchise Business Update

Franchise Business Update with Giuseppe Grammatico Small Business Franchise update with Giuseppe Grammatico – The Franchise Guide. On this episode we discuss common franchise myths, evaluating if a franchise is for you, highlights from Henry’s current franchise business search, the latest hot trends in franchising, and several free resources ...

Episode 402: Cyndi Bray - Inventing Wad-Free

Inventing Wad-Free with Entrepreneur Cyndi Bray. How entrepreneur Cyndi Bray invented and marketed Wad-Free – a practical home-laundry product that keeps your bed sheets from wadding up in your washer or dryer. Cyndi shares her entrepreneur story and how she invented, developed and launched a practical home-laundry product, including ...

Episode 401: Erika Tyburski - Health Tech Startup

 Health Tech Business Startup with Co-Founder Erika Tyburski. Health Tech Business Startup with Co-Founder Erika Tyburski. Erika shares her entrepreneur journey and how she co-founded Sanguina, a health technology company that creates diagnostics and wellness tools for at-home testing. Erika Tyburski is the CEO and co-founder of Sanguina ...

The How of Business

The How of Business Podcast Update. The How of Business podcast update and summary, including highlights on how to start, run and grow a small business. Henry also summarizes some of his favorite episodes and resources to help you achieve your business ownership dreams. This is a special summary ...

Episode 399: Dan Perry - Handyman Business Startup

 Handyman Business Startup with Dan Perry. How to start and grow a handyman small business with Dan Perry. Dan shares how and why he transitioned from a mechanical engineering career to starting a handyman business, Handyman Startup, and tip & insights on how to start your own handyman ...

Episode 398: Mark Hayward - Podcasting

 How to Start Your Podcast Show with Mark Hayward. How to start your own podcast show (starting at 17:00) with entrepreneur and podcaster Mark Hayward. We briefly explore Mark’s entrepreneurial journey and what led him to launch his own podcast show, and then share tips and advice on ...

The How of Business

 Profit & Loss Statement for Small Business. How to use your Profit & Loss Statement (P&L) to help you measure and manage a profitable small business, with serial entrepreneur Henry Lopez. Are you making or losing money in your small business? This episode is about helping you answer ...

Episode 396: Walter Hill - Think Red Flags

Think Red Flags for Small Business with Walter Hill. How to Think Red Flags, a proactive and profitable approach for your small business, with entrepreneur Walter Hill. We also explore Walter’s entrepreneurial journey, and his new book “Think Red Flags – A Proactive and Profitable Approach For Your Small ...

The How of Business

Don’t miss an episode – please follow or subscribe: Financial Projections for Small Business Startup. How to create the Financial Projections or Proforma to help you start a successful and profitable small business. This episode is about creating your Financial Projections for your business plan. Join Henry Lopez for ...

Episode 394: Norman Crowley - Business Ideas

 Business Ideas with Entrepreneur Norman Crowley. How to develop new small business ideas with serial entrepreneur Norman Crowley. Norman also shares his inspiring entrepreneurial journey. How do we come up with great business ideas? Is the idea the easy part, and execution the harder part? How do you ...

The How of Business

Managing Hourly-Wage Employees. Managing Hourly-Wage Employees – how to effectively manage and lead hourly or minimum wage employees. This can be a challenge for those of us who transition from a corporate or professional environment and are faced with hiring and managing hourly-wage employees. On this episode, David Begin ...

Episode 392: Emily Grey - Launching & Growing Flourish Market

 Launching & Growing Flourish Market with Emily Grey. Launching & Growing The Flourish Market with Emily Grey- how Emily transitioned from a Wall Street career to owning her own fashion boutique – which she started from a truck and has grown into a 7-figure brick-and-mortar retail and online ...

Episode 391: Audrey Holst - Overcoming Perfectionism

 Overcoming Perfectionism with Audrey Holst. Overcoming perfectionism to help you grow your small business with Audrey Holst. As a lifelong recovering perfectionist himself, Henry Lopez – host of The How of Business podcast – is fully aware of the challenges of being a business owner and a perfectionist ...

Episode 390: Alex Doman - Launching Avec

 Launching Avec with Alex Doman. Launching Avec, a maker of canned drink mixers with healthy ingredients, with entrepreneur Alex Doman. We also explore Alex’s entrepreneurial journey. Alex Doman is the co-founder of AVEC – a maker of canned drink mixers with healthy ingredients including real juice, low or ...

Episode 389: Kelly Knight - Entrepreneurial Operating System

Entrepreneurial Operating System with Kelly Knight. Introduction to the Entrepreneurial Operating System (EOS) with Kelly Knight, President & Integrator of EOS Worldwide. Whether you are an established small business in need of the infrastructure to support your growth, or you are planning to start your first business, on this ...

The How of Business

Your Small Business Avatar. Henry Lopez, Host of The How of Business Podcast How to create your small business Avatar profile, a personification of your ideal client or customer, with Henry Lopez. Henry is a serial entrepreneur, small business coach, and host of The How of Business podcast. On this ...

Episode 387: Mark Fleming - Launching Creator Nova

Launching the Creator Nova Marketplace with Mark Fleming. Launching the Creator Nova Marketplace with Mark Fleming. Mark’s entrepreneur journey, the launching of Creator Nova – a marketplace empowering brand influencers to launch their own beauty brands – and how influencers can leverage this platform to tap into the huge ...

Episode 386: Kizzy Parks - Government Contracts

Federal Government Contracts with Kizzy Parks. How service-based business owners can find and land Federal Government Contracts with Kizzy Parks. Kizzy Parks is the founder of K. Parks Consulting (KPC), and she recently launched GovConWinners to help service-based small business owners learn how to win profitable government contracts. Kizzy, ...

Episode 385: John Humphrey - Connect for Life

 Connect for Life to Grow Your Business. How to network and connect for life to grow your business with John Humphrey. How can you developed long-term connections that help you win more opportunities and grow your small business? John has developed a methodology, and recently published a new ...

The How of Business

 Selling iTopIt with Henry & David. Selling iTopIt with Henry & David – why and how we sold our iTopIt frozen yogurt shop, after 10 years of profitable operations. Co-owners and business partners Henry Lopez and David Begin discuss the origins of this small business, what they did ...

The How of Business

Small Business Referrals. How to get more referrals, including when and how to ask for them, to grow your small business with serial entrepreneur Henry Lopez. On this episode of The How of Business podcast, Henry Lopez focuses on the topic of small business Referrals. Why are they so ...

The How of Business

 Small Business Plans. How to create an effective small business plan to help you develop and launch your business, with Henry Lopez. Henry is a serial entrepreneur, small business coach, and host of The How of Business podcast. Henry Lopez, Host of The How of Business Podcast On ...

Episode 381: Steve Hoffman - Surviving a Start-Up

Surviving a Small Business Start-Up with Steve Hoffman. How to survive a small business start-up, and avoid some of the common mistakes, with entrepreneur Steve Hoffman. Steve shares his wisdom and insights on how to survive a start-up – how can you avoid some of the common mistakes and ...

Episode 380: Bill McCormick - Social Selling on LinkedIn

Social Selling on LinkedIn with Bill McCormick. Social Selling on LinkedIn for B2B connections with Bill McCormick. How to connect and build authentic relationships on LinkedIn. If you are like most other B2B business owners, you are on LinkedIn. It has certainly become the dominate online platform for making ...

Episode 379: Rocky Lalvani - Profit First

Profit First System with Rocky Lalvani. The Profit First system for small business success and profitability with entrepreneur Rocky Lalvani. Many small business owners don’t really know if they are profitable. At best, you run your business, and measure its ongoing success by seeing how much cash you have ...

Episode 378: Neel Parekh - Launching MaidThis

Launching & Growing MaidThis with Neel Parekh. Launching and growing MaidThis, a fully remote cleaning business and franchise, with entrepreneur Neel Parekh. Neel shares the story of how he launched MaidThis – a business that specializes in cleaning services for residential homes and short-term/vacation rental properties – and grown ...

Episode 377: Hall Martin - Start-Up Funding

 Start-Up Funding for Small Business with Hall Martin. How to seek and secure start-up funding for small business owners with Hall Martin, an entrepreneur and angel investor. Getting the money to fund our small business start-up is often where we hit a wall. We may not qualify for ...

Episode 376: Adam Kirk - SEO & Google My Business

 SEO and Google My Business Page with Adam Kirk. How to improve your Search Engine Optimization (SEO) and use your Google My Business Page to help your small business get found online. Adam Kirk, founder of Oostas, shares his tips and advice. For most of us, we ...

Episode 375: Kyle Ewing - Launching TerraSlate

 Launching TerraSlate Paper with Kyle Ewing. Launching and growing TerraSlate Paper with Kyle Ewing. Kyle Ewing is an entrepreneur and the President and Founder of TerraSlate Paper – TerraSlate Paper is a tear-proof & waterproof laser printer paper. How do you develop an idea for a unique product, ...

Episode 374: Mark Butler - Overcoming the Fear of Financials

 Overcoming the Fear of Financials with Mark Butler. How to overcome the fear of financials and use bookkeeping and budgeting for small business financial planning with Mark Butler, founder of Let’s Do the Books. We have released several episodes recently on the topic of bookkeeping, accounting, and business ...

Episode 373: Elevator Pitch

 Your Small Business Elevator Pitch. How to create an effective Elevator Pitch to help you grow your small business, with Henry Lopez. Henry is a serial entrepreneur, small business coach, and host of The How of Business podcast. Every business owner should have an Elevator Pitch–a brief but ...

Episode 372: Christopher Jane - Launching Proper Good

Launching Proper Good with Christopher Jane. Launching Proper Good, a direct-to-consumer food company specializing in quick healthy meal options, with entrepreneur Christopher Jane. He also shares his entrepreneur journey. Christopher Jane is an entrepreneur and the Founder & CEO of Proper Good – Proper Good offers 90-second meal solutions ...

Episode 371: David Begin - Entrepreneurship Success Story

David Begin’s Entrepreneurship Success Story. David Begin shares his entrepreneurship success story, including transitioning from a corporate career to building a highly successful car wash business. David Begin is a successful entrepreneur, Henry’s friend and business partner, and former co-host of this podcast.  David is the founder of Carwash ...

Episode 370: Danielle Hayden - Financial Planning

Financial Planning for Small Business Growth. Financial Planning for Small Business Growth. How to use Financial Planning and goal setting to help you grow your small business with Danielle Hayden. Danielle is a CPA, author and the Co-Founder of Kickstart Accounting, Inc. Successful business owners know their numbers. They have ...

Episode 369: Brad Mewes - Employee Retention Tax Credit

 Employee Retention Tax Credit with Brad Mewes. How to get the Employee Retention Tax Credit (ERC) for your small business (starting at 18:58) with Brad Mewes. Small businesses impacted by COVID-19 may be eligible for a payroll tax credit refund from the IRS. Brad also shares his entrepreneur ...

The How of Business

Small Business Marketing Plan Overview. Why you need a Marketing Plan and what it should include, to help you grow your small business, with Henry Lopez. Whether you are planning to launch your first business, or you have been operating your small business for many years, you need a ...

Episode 367: Annette Azan - Nuudii System Garment

 Developing & Launching the Nuudii System Garment. How Annette Azan developed and launched her Nuudii System garment. Annette Azan shares her entrepreneur journey and the story of developing, launching and growing her garment business. How do you go from a garment idea, to over $1 million in annual ...

Episode 366: Sharon Winsmith - Tax Structuring

 Tax Structuring for Wealth Building with Sharon Winsmith. Tax Structuring and planning for Wealth Building for small business owners and entrepreneurs with Sharon Winsmith. Sharon Winsmith is an experienced tax attorney and the founder and owner of Winsmith Tax – helping her clients develop sustainable tax strategies for ...

Episode 365: Giuseppe Grammatico - Small Business Franchises

 Small Business Franchises with Giuseppe Grammatico. Small Business Franchise businesses with Giuseppe Grammatico – our trusted service partner for Franchises. Giuseppe is a Franchise Coach, Consultant, Speaker, Author, and the host of The Franchise Freedom podcast. He is the author of “Franchise Freedom – A New Manifesto for ...

Episode 364: Elliot Begoun - Natural Products

 Growing a Natural Products Brand with Elliot Begoun. How to Grow a Natural Products Brand with Elliott Begoun. He shares his insights and experiences with starting and growing a natural products brand, and his personal entrepreneur journey. Elliot is an entrepreneur and the founder of TIG (The Intertwine ...

Episode 363: Jay Samit - Future Proofing You

 Future Proofing You with Jay Samit. Embracing continuous transformation by future proofing yourself with serial entrepreneur Jay Samit. To quote from Jay’s TED Talk, “Whether by choice or circumstance, every career gets disrupted.” Everything is continuously transforming. And as Entrepreneurs, we must embrace and prepare for this continuous ...

Episode 362: Michelle Thompson - Automation & Outsourcing

Automation & Outsourcing with Michelle Thompson. How to automate and outsource your administrative tasks, allowing you to work on growing your small business, with Michelle Thompson. The need to work more ON your business, instead of just IN your business has been a common topic on this podcast over ...

Episode 361: Tyler King - Business Bootstrap

 Business Bootstrap with Tyler King. How to bootstrap a small business with Tyler King, co-founder of Less Annoying CRM. Tyler also shares his interesting journey to entrepreneurship, and insights into how he bootstrapped the launch and growth of his software business. Tyler King is the co-founder and CEO ...

Episode 360: Kira Hug - Conversion Copywriting

 Conversion Copywriting for Small Business with Kira Hug. Generating sales and driving results for your small business using conversion copywriting with expert copywriter Kira Hug. Regardless of how we communicate and offer our product or service to our customers or clients, it typically includes a written communication of ...

Episode 359: Robbie Crabtree - Performance Speaking

 Performance Speaking with Robbie Crabtree. Performance Speaking with Robbie Crabtree: How to improve your speaking skills to help you grow your small business with Performance Speaking by attorney Robbie Crabtree. The fear of public speaking is often cited as a top fear for most people. But even if ...

Episode 358: Bruce Ross - Unshakeable Bold Leadership

 Unshakeable Bold Leadership. Achieving Flow states to grow as an entrepreneur and become a FlowPreneur and Unshakeable Bold Leader with Bruce Ross. We all want to eliminate self-doubt, overwhelm and stress, and scale leadership capabilities (our own and our teams). And we need to step out more confidently ...

Episode 357: Susan Fennema - Chaos Eradication

 Chaos Eradication for Business Owners with Susan Fennema. How to eradicate the chaos that can be part of small business ownership with Susan Fennema to help you grow your business and enjoy your life. Susan Fennema is the Chaos Eradicating Officer of Beyond the Chaos, a consultancy helping ...

Episode 356: Joan Sotkin - Conscious Synchronicity

 Conscious Synchronicity with Joan Sotkin. Conscious Synchronicity with Joan Sotkinallowing more moments of serendipity or convenient coincidence to grow your life and small business. All of us have experienced moments serendipity or convenient coincidence. Some one comes into our lives, or we are presented with an ...

The How of Business

Four Reasons to Delegate and Grow Your Business. To facilitate the growth of your business, leverage the great ideas and skills of others, develop your team, be able to take time off from the business, and be able to sell your small business, then you must learn to delegate ...

Episode 354 - Gordon Henry - Client Experience Automation

Client Experience Automation with Gordon Henry. Client Experience Automation (starting at 12:30) – everything from Customer Relationship Management platforms to online billing and payment solutions, to online reputation management – to help us grow our small businesses with Gordon Henry. Gordon also shares his entrepreneur and corporate career journey, ...

Episode 353: Gerri Detweiler - COVID Relief Update

 COVID-19 Relief for Small Business with Gerri Detweiler. The latest on COVID-19 Relief for Small Business Owners with Gerri Detweiler. Get the latest updates on the PPP loans and other programs on this episode of The How of Business podcast show. Gerri is back to help us understand ...

Episode 352: Dr. Kelly Henry - Exceptional Customer Service

Exceptional Customer Service with Dr. Kelly Henry. Delivering Exceptional Customer service to grow your small business with Dr. Kelly Henry. Dr. Kelly Henry shares his experiences and tips on how to Define and Delivery Exceptional Customer Service.
Dr. Kelly Henry is a retired chiropractor turned consultant and ...

The How of Business

Niche Down to Grow Your Small Business. Niche Down to Grow Your Small Business – focus on your most profitable offerings and narrow your geography to help you grow your small business. On this episode Henry Lopez shares the benefits of Niching Down the focus of your business to ...

The How of Business

Entrepreneurial Leap – Your Nightmare or Dream. A glimpse of Entrepreneurship including the possible dream or the unfortunate nightmare. Before you take the leap of entrepreneurship, glimpse into what the future may be like for you. This is the third in a special series of episodes related to the ...

Episode 349: John Warrillow - Built to Sell

Creating a Business That Can Thrive Without You. Built to Sell: Creating a Business That Can Thrive Without You with John Warrillow. Whether you have an existing small business, or are planning to launch your first business, it’s critical that you build your business to be ready to sell ...

The How of Business

Entrepreneurial Leap – Finding the Right Business for You. How to Find the Right Business for You – considering the Industry, Business Type, and Size of Business. This is the second in a special series of episodes related to the Entrepreneurial Leap – focused on helping you determine if ...

Episode 347: Kim Foley - Virtual Meetings

Virtual Meeting Credibility with Kim Foley. How to increase your Credibility during your Virtual Meetings with Kim Foley. Tips & techniques to improve your next virtual meeting. How you are perceived in online meetings, is critical for your credibility – whether it’s a Zoom or Teams video call with ...

The How of Business

The 6 Essential Traits of Successful Entrepreneurs. The 6 Essential Traits of Successful Entrepreneurs to help you determine if you have what it takes to become a successful entrepreneur. This is the first in a special series of episodes related to the Entrepreneurial Leap – focused on helping you determine ...

Episode 345: Matt Remuzzi - Deadly Sins of Bookkeeping

Deadly Sins of Bookkeeping with Matt Remuzzi The Deadly Sins of Bookkeeping (starting at 14:55) with Matt Remuzzi, and his entrepreneur journey. Are your financials a mess? Or perhaps you are one of the few small business owners who are caught up on their bookkeeping and everything is up to ...

Episode 344: Zack Hurley - Fashion Business Launch

From Idea to Fashion Product with Zack Hurley. From idea to fashion product – how to launch your fashion business. Do you have an idea for a garment or clothing item, but are stuck with how to get it designed and made without significant investment and risk? Zack Hurley ...

Episode 343: Bryan Clayton - Lawncare Business

Growing a Lawncare Business with Bryan Clayton. Growing a lawncare business with Bryan Clayton. Bryan shares his entrepreneur journey and insights and experiences building small businesses. Bryan Clayton is CEO and co-founder of GreenPal an online marketplace that connects homeowners with local lawn care professionals. GreenPal has been called ...

Episode 342: Erica Castner - Know, Like & Trust Factor

Your Know, Like and Trust Factor with Erica Castner. Developing your Know, Like and Trust Factor to help you increase your impact and influence, and grow your small business, with Erica Castner. Erica Castner is a business owner, brand strategist, podcast host, and community builder. She helps business owners ...

Episode 341: Lisa McLeod - Selling with Noble Purpose

Selling with Noble Purpose with Lisa McLeod. How to start Selling with Noble Purpose to grow your small business with Lisa McLeod. She also shares her entrepreneur story. Lisa McLeod is a sales expert with a focus on purpose-driven business. She is the bestselling author of “Selling with Noble ...

Episode 340: Jordan West - Scaling an eCommerce Brand

Scaling an eCommerce Small Business Brand. How to scale an eCommerce Small Business Brand with Jordan West (starting at 15:32). From paramedic career to online marketing expert, Jordan shares his journey. Jordan West is an entrepreneur who started his career as a paramedic. He is currently the co-owner of ...

Episode 339: Gino Wickman - Entrepreneurial Leap

Taking Your Entrepreneurial Leap with Gino Wickman. Taking Your Entrepreneurial Leap with Gino Wickman – the 6 Essential Traits of an Entrepreneur. If you are dreaming of becoming an entrepreneur, you must first understand that there’s a lot on the line when you take the leap and launch your ...

Episode 338 - Overcoming Overwhelm

Overcoming Overwhelm to Launch Your First Small Business. Henry Lopez – Host, The How of Business Podcast Start smaller to help with overcoming the overwhelm that leads to paralysis and keeps you from launching your first small business. Henry Lopez, host of The How of Business podcast, shares his ...

Episode 337: Dr. James Richardson - Ramping Your Consumer Goods Brand

Ramping Your Consumer Goods Brand. How do you realize exponential growth with your consumer brand, and yet not try to grow too quickly and fail? Dr. James Richardson shares his unique insights and approach to ramping your CPG brand, and the story of how he leveraged his Ph.D in ...

Episode 336: Sean Castrina - 8 Unbreakable Rules for Success

8 Unbreakable Rules for Success with Sean Castrina. 8 Unbreakable Rules for Small Business Success with Sean Castrina. Sean shares his entrepreneur story and the rules for achieving success with starting and growing your small business. The 8 Unbreakable Rules are must-follow rules if you are planning to start ...

Episode 335: Amanda Wittenborn - Creative Products Business

Growing a Creative Products Business with Amanda Wittenborn. Amanda shares her small business journey, how she launched and grew her creative products business, and how she has successfully adjusted her business during the current COVID-19 pandemic.
Amanda Wittenborn is a small business owner and a Graphic Designer with a ...

Episode 334: John Wilker - The Simplest Biz

 The Simplest Biz – Shipping Products Brokerage Business John Wilker shares the Simplest Biz business model – a Shipping Products Brokerage Business – a client case study example, a special webinar invitation, and a special offer for you. If you want to learn more about this business and ...

Episode 333: Chris Deferio – Coffee Shop Talk

Coffee Shop Business Talk with Chris Deferio. Chris shares his tips, advice and experience from his years in the coffee shop business. What should you consider before starting a coffee shop, and what should you be focused on to grow your existing shop? Chris Deferio is a Speaker, Coffee ...

Episode 332: Eddie Uribazo - Starting a Franchise Business

Starting a Franchise Business with Eddie Uribazo. How small business owner Eddie Uribazo launched a franchise location of Office Evolution in Plantation, Florida. He also shares his entrepreneur story. After serving in the Navy and working for a large corporation for 24 years, he decided it was time to ...

The How of Business

How to deliver Remarkable Customer Service. How to deliver Remarkable Customer Service at your Small Business. It starts with the business owner & requires dedication and a culture focused on customers. Henry Lopez and David Begin define Remarkable Customer Service on this episode of The How of Business podcast, ...

Episode 331: Leslie Zane - Subconscious Buying Triggers

 Subconscious Buying Triggers with Leslie Zane. Using Subconscious Buying Triggers in Marketing your Small Business (starting at 16:34) with Leslie Zane. She also shares her entrepreneur story, from her successful career in brand marketing and management to launching her own firm. Leslie Zane is an expert on consumer ...

Laura Tolhoek - Small Business Owner

Employee Development Program for Small Business. How to coach and develop your small business employees (starting at 18:52) with HR specialist Laura Tolhoek. She also shares her entrepreneur journey. Laura Tolhoek is an experienced Human Resources professional and the owner of Essential HR – Essential HR works with small ...

Episode 329: Gerri Detweiler - PPP Loan Forgiveness

 Paycheck Protection Program Loan Forgiveness. What you need to know about Paycheck Protection Program Loan Forgiveness for your small business with Gerri Detweiler. What do you need to do next? Gerri joins us to share the latest information on SBA guidance on how to qualify and what steps ...

Episode 328 - Jay Bregman - On-Demand Insurance

On-Demand Insurance for Small Business with Jay Bregman. How to use On-Demand Insurance for your Small Business with Jay Bregman (starting at 14:19). Jay also shares his entrepreneur journey. Jay Bregman is a serial entrepreneur and the Founder & CEO of Thimble – Thimble delivers on-demand insurance by the ...

Episode 327: Peter McGraw - Humor in Business

Using Humor in Small Business with Dr. Peter McGraw. How to leverage humor to help us better manage and grow our small business – without having to necessarily tell jokes or be a comedian. Dr. Peter McGraw has studied humor extensively – he is the author of two books ...

Episode 326: Meagan Williamson - Pinterest

 Pinterest for Small Business with Meagan Williamson. How to use Pinterest to help grow your small business (starting at 17:08) with Meagan Williamson. She also shares her interesting entrepreneur journey, from school psychologist, to blogger, to full-time Pinterest Strategist. Meagan Williamson is a Pinterest Strategist and online marketing ...

Episode 325: David Jenyns - Business Systems

 Business Systems for Your Small Business with David Jenyns. Business Systems for Your Small Business with David Jenyns. David shares his entrepreneur story and his 7-Step process for developing systems. David Jenyns is an entrepreneur, and his business experience spans from franchising retail clothing stores, to founding one ...

Episode 324: Angela Wagner - Business Pivot

Small Business Pivot with Yoga Instructor & Life Coach. Small Business Pivot with Yoga Instructor & Life Coach Angela Wagner. Yoga Instructor Angela Wagner started and operated a successful but maturing – after 16 successful years – yoga studio while also raising two kids, dealing with personal health challenges, ...

Episode 323: Chris Doyle - Construction Bridge Loans

 Construction Bridge Loans with Chris Doyle. How contractors can use (starting at 16:11) Construction Bridge Loans to manage the cash flow issue related to materials expense with entrepreneur Chris Doyle. Chris Doyle is an entrepreneur and the President and CEO of Billd – specializing in helping contractors buy ...

Episode 322: Mike Michalowicz - Fix This Next

 Fix This Next in Your Small Business with Mike Michalowicz. How to identify and Fix This Next in your Small Business with Mike Michalowicz. What to focus on next, and why we need to focus on Profit First. Mike Michalowicz is an entrepreneur, speaker, author and podcaster (The ...

Episode 321: Keith Leimbach - Laundromats

Laundromats Business with Serial Entrepreneur Keith Leimbach. Laundromat Business with Serial Entrepreneur Keith Leimbach. He shares his entrepreneur story, small business diversification, and the Laundromat business. Keith Leimbach is a serial entrepreneur who has spent the last few years building and acquiring small businesses to create diversified income streams. He ...

Episode 320: William Warren - Visual Communications

Visual Communication for Small Business with William Warren. Using Visual Communication to improve communications (17:32) – with our teams, stakeholders, customers – by using visuals instead of just words, with William Warren. William shares his entrepreneur journey, and then his expertise and experience with visual communications. William Warren is ...

Episode 319: Jodi Daniels - Privacy Laws

 Privacy Laws for Small Business Owners with Jodi Daniels. Privacy Laws for Small Business Owners with Jodi Danielsan introduction to the laws that apply to customer information and data privacy. Are we aware and compliant with all of the privacy laws that we are responsible for ...

Episode 318: Chris Walls - Music Director to Business Owner

Music Director to Business Owner with SCORE client Chris Walls. SCORE Client Success Story: Music Director to Business Owner with Chris Walls – how he transitioned from music director & conductor to his expanding band uniform business. Henry Lopez has an insightful conversation with entrepreneur and Dallas SCORE client ...

Episode 317: Jon Shanahan - Launching Stryx

Launching Stryx with Co-Founder Jon Shanahan. Launching Stryx with Co-Founder Jon Shanahanhow Jon and his partner started Stryx, a men’s corrective cosmetics company. Jon also shares the story of his entrepreneurial journey. Special Offer: Promo Code “HOW15”
Use this promo code to receive a 15% Discount at ...