Latest in Franchising with Giuseppe Grammatico.

The latest in franchising with franchise consultant Giuseppe Grammatico.

Giuseppe Grammatico

Latest trends in franchising, Henry’s franchise evaluation approach, Giuseppe’s 4-Step Franchise Freedom Process, and several free resources for you!

Giuseppe Grammatico is a franchising advisor who has owned several Master Franchise licenses and has enjoyed a successful franchising career, guiding over 200 individuals through business ownership, many for the first time. In addition to 2 decades in franchising, he also has 20 years of sales, marketing, and management experience.

He has assisted over 1,000 individuals and businesses with their investments and achieved over $1 billion in sales.

He is the author of “Franchise Freedom – A New Manifesto for Your Financial and Time Freedom”, and the host of The Franchise Freedom Podcast.

Giuseppe was previously a guest on episodes 403 and 365. On episode 365 he shared his journey to business ownership and his insights and experiences with franchises.

Video of this episode:

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  • Latest Franchising Trends and News:
    • Franchising industry continues growth in 2022 (as per International Franchise Association).
      • Higher growth categories include: Commercial & Residential Services, and Personal Services
    • COVID Convenience here to stay? There may be opportunities for small business franchise that provide home delivery, curb-side pickup, online services, etc.
    • Multi-Brand Franchise Groups (Umbrella Franchisors) – These franchise groups offer multiple brands of related franchise businesses, providing an opportunity for an entrepreneur to serve the same or similar customer base with different products and services.
    • Franchising is more than just restaurants!
      • With thousands of franchise opportunities across almost every industry you can think of, franchises are not just about restaurants.
  • The 4-Step Franchise Freedom Process with Giuseppe Grammatico:
    1. Schedule a Right-Fit call where we can get to know each other and decide if we’re a fit for each other.
    2. Identify YOUR personal goals & the characteristics you are looking for in a business.
    3. Get matched with 2-3 franchise companies (out of the 4000+ franchises on the U.S.) that fit your goals and the type of business you want to own.
    4. Navigate the franchise investment process (if you decide franchising’s a fit).
  • Henry’s Franchise Evaluation process:
    • Work with a Franchise Consultant like. Giuseppe Grammatico is the trusted franchising advisor referral partner of The How of Business.
    • What Henry evaluates when considering a franchise business:
      • Is it a fit for me? Does it align with my longer-term plans?
      • Systems
      • Leverage
      • Brand
      • Network
    • Market research.
    • Financial Projections.
    • Speaking with other franchisees. The value of the Network!

While there are no guarantees of success, a franchise business is typically more likely to succeed than a business you start on our own. It may also be easier to get bank financing for a franchise business compared to a small business start-up. The key is the systems, or business model, which the franchisor has developed, tested and proven. You don’t have to invent or develop the process – your simply invest in the franchise and they teach you how to execute their proven process.

Beyond the systems, a franchise business may also provide you with the benefit of an established and recognizable brand, and a network of other franchise unit owners who can help you achieve success.

Episode Host: Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business podcast show – dedicated to helping you start, run and grow your small business.

Resources:

Books mentioned in this episode:
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