Elevate Your Brand with Jennifer Holland.

How to Elevate Your Small Business Brand to attract more business and employees with branding expert Jennifer Holland.

Jennifer is back on the show after her highly popular interview on episode 411. If you are looking to improve and leverage the value of your small business brand, to help you sell more and to attract the best people, this episode is for you!

Jennifer Holland is a Certified Brand Strategist, Business Growth Expert, Professional Speaker, Author and the owner of Holland People+Brands – an integrated brand engagement agency.

We explored Jennifer’s career and life experiences on episode 411 of this podcast. On that episode we also had a broad conversation about branding, and on this episode we are going to focus specifically on three secrets to elevating your brand and how it can help you attract and retain great team members.

Jennifer lives in Jacksonville, Florida.

Build Your Brand Workshop

Join the next Build Your Brand Workshop
with Jennifer Holland!

Available online and in person. Learn more about these workshops and the next datesBuild Your Brand Workshop

Use this special discount code to receive a discount on either the in-person or online Build Your Brand Workshop!

The in-person workshop will you take your business to the next level with a thorough understanding of brand at the beautiful Epping Forest Yacht Club in Jacksonville, Florida. Join Certified Brand Strategist Jennifer Holland, as she guides you through a proven process to help you uncover your brand distinction and cut through the cluttered marketplace. Work in a small group setting with hands-on access to valuable insights on brand essentials. Plus, get actionable takeaways you can immediately apply to your own brand. You—and your business—will never be the same! [Learn More]

Do you have a busy schedule but need the brand basics? Then this virtual crash course is for you! Register for this comprehensive, one-hour Brand Essentials workshop and learn the most vital knowledge from Certified Brand Strategist Jennifer Holland. Apply the new knowledge to understanding why it’s important to build your brand from the inside out. [Learn More]

Elevate Your Brand with Jennifer Holland:

  • The Three Possibilities of my brand effectiveness:
    • People know you and believe you are worth your prices.
    • People know you and don’t believe you are worth your prices.
    • People don’t know you at all!
  • How does brand effectiveness influence potential and existing team members?
    • Why do they care about our brand?
      • Recognition (they would be proud to be associated with you and your small business).
      • Work Environment – what’s it like to work for your small business?
      • Reputation – how it might help their resume.

  • 3 Brand Secrets to Elevate Your Small Business Branding:
  1. Know what differentiates you from your competitors.
    1. How do we begin to identify what makes us different?
    2. What if our competition can say “me too”?
    3. How do we prove this difference?
    4. Does “better customer service” count?
  2. Develop your Unique Value Proposition.
    1. What are some common mistakes small business owners make?
    2. What are some examples of great small business UVPs?
    3. Where do we start with defining this? What questions can I ask?
  3. Ensure your employees consistently deliver your Brand Promise.
    1. How do we enable our employees to do this?
    2. How to we validate that they get it and are delivering consistently?
    3. How does it help with employee retention?

FREE DOWNLOAD: 3 Brand Secrets for Success
What are the three secrets to building a small business brand for success? Download this insightful free document written by small business branding specialist Jennifer Holland. 

Episode Host: Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business podcast show – dedicated to helping you start, run and grow your small business.


Other Podcast Episodes:

Episode 411: Jennifer Holland – Branding

You can find other episodes of The How of Business podcast, the best small business podcast, on our Archives page.


This episode of The How of Business podcast is sponsored by the Stroke of Genius podcast, produced by the Intellectual Property Owners Education Foundation.

Stroke of Genius Podcast

About Stroke of Genius podcast:
If you’ve ever had a great idea or brainstormed a way to make something better, Stroke of Genius is the podcast for you. Brought to you by IPO Education Foundation, Stroke of Genius identifies misconceptions about intellectual property to show the importance of IP to business and the economy. In Season 5, host and entrepreneur Raha Francis tackles questions about how patents incentivize investment in R&D, the right of musicians to “sample” music, the role of IP in promoting technology, sustainability, and more. Hear entrepreneurs, artists, scientists, inventors, lawyers, and other industry leaders get to the heart of what intellectual property protection means to them – and why it matters.

We have received compensation from this sponsor partner. We only accept sponsorships from companies who we believe provide products and services that are valuable for small business owners.

We have received compensation from this sponsor partner. We only accept sponsorships from companies who we believe provide products and services that are valuable for small business owners.

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