Press Release Publicity with Mickie Kennedy.
How Press Release publicity can help you launch and grow your small business, with eReleases founder Mickie Kennedy.
Mickie Kennedy share his tips and advice, based on over 24 years of experience as the founder of eReleases, on how to leverage press releases to get the publicity you need to launch and grow your small business.
Mickie Kennedy founded eReleases 24 years ago to help small businesses, authors, and startups increase their visibility and credibility through press release marketing.
Mickie is an expert at helping small businesses, authors, and startups increase their visibility and credibility. Mickie founded eReleases 24 years ago after realizing that small businesses desperately need a press release service they can actually afford, giving them access to the media and to a national newswire – all with a personal touch. He holds an MFA in Creative Writing with an emphasis in Poetry from George Mason University. His press releases have resulted in articles being published in the Wall Street Journal, CNN, Bloomberg, and many more prestigious new outlets.
Mickie lives in Baltimore area.
Press Release Publicity with Mickie Kennedy – topics and questions covered in this episode include:
- You studied English and Anthropology – back then, what did you think you wanted to be when you grew up?
- Please briefly share the story of what inspired you to launch eReleases?
- When did you know you wanted to be your own boss? Who were early entrepreneurial influences?
- Why are you a business owner? What does it provide you to be your own boss?
- What is a Press Release?
- How do online press releases, and a service like eReleases, work?
- How can it help with publicity?
- Why are they still valuable and how have they evolved over time?
- Why should small business owners consider Press Releases?
- When are Press Releases most effective (for what event or situation)?
- What are the components of an effective Press Release?
- “You have to create something captivating and entertaining while committing to facts.”
- Should I write my own press release and use eRelease to share it?
- Why does a news outlet care about my Press Release? What are they looking for?
- What are some common mistakes you see small business owners make with their press releases? Why do so many press releases fail to get any traction?
- “Posting a press release on a website and adding RSS feeds is not PR and it is most certainly not a newswire.”
- “eReleases distributes press releases to our in-house database of subscribing journalists as well as posting over a true newswire through a partnership with PR Newswire.”
- Is there an example of a recent great press release I can link to or share on the my show notes page that my listeners can reference?
- You can find examples of good press releases at: Sample Press Releases
Episode Host: Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business podcast show – dedicated to helping you start, run and grow your small business.
Books mentioned in this episode:
[We receive commissions for purchases made through these links (more info)].
Other Podcast Episodes:
You can find other episodes of The How of Business podcast, the best small business podcast, on our Archives page.
This episode of The How of Business podcast is sponsored by the Stroke of Genius podcast, produced by the Intellectual Property Owners Education Foundation.
About Stroke of Genius podcast:
If you’ve ever had a great idea or brainstormed a way to make something better, Stroke of Genius is the podcast for you. Brought to you by IPO Education Foundation, Stroke of Genius identifies misconceptions about intellectual property to show the importance of IP to business and the economy. In Season 5, host and entrepreneur Raha Francis tackles questions about how patents incentivize investment in R&D, the right of musicians to “sample” music, the role of IP in promoting technology, sustainability, and more. Hear entrepreneurs, artists, scientists, inventors, lawyers, and other industry leaders get to the heart of what intellectual property protection means to them – and why it matters.
We have received compensation from this sponsor partner. We only accept sponsorships from companies who we believe provide products and services that are valuable for small business owners.