The How of Business Podcast – Marketing Episodes
These episodes of The How of Business podcast are on the topic of Marketing. Helping you brand, market and advertise your small business, including traditional marketing and digital marketing.
Your Small Business Avatar. Henry Lopez, Host of The How of Business Podcast How to create your small business Avatar profile, a personification of your ideal client or customer, with Henry Lopez. Henry is a serial entrepreneur, small business coach, and host of The How of Business podcast. On this ...
Marketing Media for Small Business with Mary Ann Pruitt. Understanding the variety of Marketing Media for Small Business with Mary Ann Pruitt. Small Business Owners need to understand and invest in the right mix of marketing media to promote a small business successfully. Mary Ann shares her insights ...
Text Lead Capture with Aaron Weiche. How to use text messages to capture and convert leads with Aaron Weiche. Using SMS (texting) can eliminate friction in your sales process and deliver the responsiveness and speed that many customers expect. Aaron Weiche is the cofounder and CEO of Leadferno, a ...
Press Release Publicity with Mickie Kennedy. How Press Release publicity can help you launch and grow your small business, with eReleases founder Mickie Kennedy. Mickie Kennedy share his tips and advice, based on over 24 years of experience as the founder of eReleases, on how to leverage press ...
Selling on Amazon with Steven Pope. How to successfully sell your product on Amazon with entrepreneur and Amazon expert Steve Pope. Steven Pope is the founder of My Amazon Guy. My Amazon Guy is a full-service Amazon Agency that helps their clients growth hack sales through traffic and conversion ...
Subconscious Buying Triggers with Leslie Zane. Using Subconscious Buying Triggers in Marketing your Small Business (starting at 16:34) with Leslie Zane. She also shares her entrepreneur story, from her successful career in brand marketing and management to launching her own firm. Leslie Zane is an expert on consumer ...
Online Marketing Year-End Update with Adam Kirk. Online Marketing Year-End update for small business. What’s new and emerging in online marketing for small business owners. Small business marketing expert Adam Kirk is back on the show to share his insights and tips. It’s all about valuable content with your ...
1-Page Marketing Plan for Small Business with Allan Dib. 1-Page Marketing Plan for small business with Allan Dib, a serial entrepreneur, marketing and technology expert, business coach, and author. He shares his background and his practical approach to marketing for small business owners with his 1-Page Marketing Plan. June ...
Budget Marketing for Small Business with Melissa Forziat. How to market on a budget for small business owners with Melissa Forziat. She shares tips and techniques to manage your marketing strategy and tactics. Melissa was a guest on our show back in October 2017, on episode 155. Melissa is ...
Badass Your Small Business Brand with Pia Silva. Branding with Pia Silva, an entrepreneur and author. She helps service business owners improve their branding to grow their business. Pia shares her personal entrepreneurial journey, and her insights on building what she calls a “Badass” Brand for you and your ...
Personal Video Messaging & Marketing with Steve Pacinelli. How to use Personal Video Messaging to build relationships and market your small business with Steve Pacinelli. Steve shares his personal experiences with using personal videos, and specific tactics and tips for creating effective video messages. He explains whey using “teaching ...
Building Your Personal Brand with Melva Robertson. How to build your personal brand with Melva Robertson. She shares her personal story & how she helps her clients develop their personal branding. Melva Robertson is an experienced publicist, writer, public relations professional, and speaker. She is the founder of the ...
Your Business Brand Story with Emily Soccorsy & Justin Foster. Telling Your Small Business Brand Story (17:37), with branding experts Emily Soccorsy & Justin Foster. Emily and Justin are the co-founders of the branding practice Root + River. They share their entrepreneurial journeys and then we chat about ...
Services Business Marketing with Steve Gordon. Marketing for Services Businesses (10:55) with Steve Gordon. Steve is a bestselling author and the founder of The Unstoppable CEO and host of The Unstoppable CEO Podcast. His firm helps services business entrepreneurs create leverage marketing systems so they can spend less time ...
Video Marketing for Small Business with Jason Hsiao. Video Marketing for Small Business with Jason Hsiao. Jason shares his entrepreneur story, and how to use video to market your small business. Video Marketing with Jason Hsiao, an entrepreneur and the co-founder of Animoto – an award-winning online video maker ...
Bullseye Marketing for Small Business with Louis Gudema. Bullseye Marketing strategies for small business with Louis Gudema, an entrepreneur, marketing strategist, keynote speaker, and author. He shares his entrepreneurial journey, and then we discuss highlights from his new book, “Bullseye Marketing – How to Grow Your Business Faster.” Louis ...
Strategic Marketing Funnels with Michelle Evans. Strategic Marketing Funnels with Michelle Evans, an entrepreneur, marketing expert and podcaster. She helps her small business clients develop their effective Strategic Marketing Funnels, and in this episode she breaks this down step by step. Michelle also shares how she transitioned from ...
Authentic Content Marketing with George Kao. Authentic Content Marketing for solopreneurs and small business owners with George Kao, an entrepreneur and trusted conscious marketing adviser. George shares his journey from traditional online marketer, to his current authentic approach to online marketing and helping people through coaching and affordable ...
On-Line Messaging with Nicole Holland. On-Line Messaging for small business with Nicole Holland, an entrepreneur, on-line marketing expert, and recognized authority on podcast guesting. She shares her unique and challenging journey, from dropping out of high school and quitting her correctional officer job, to becoming a popular podcaster ...
Smart Phone Marketing with Tabitha Carro. Smart Phone Marketing with entrepreneur Tabitha Carro, a former school teacher turned small business owner. She shares her experiences transitioning from her full-time teaching job, to selling teaching aids on the side, and then developing her smart-phone marketing business. Tabitha shares practical ...
Marketing On A Budget. Small business marketing on a budget with Melissa Forziat, an entrepreneur, marketing consultant, event planner, and founder of Melissa Forziat Events & Marketing. She shares her interesting journey, from gymnast to small business owner. She shares specific tips & techniques for small business marketing ...
Small Business Advertising with Ben Bilbrough. Advertising tips for small business owners with Ben Bilbrough, a serial entrepreneur and expert on local media advertisement. He shares his interesting journey and background, and marketing & advertisement tips & advice for small business owners. Ben is a serial entrepreneur and a ...
Scaling an eCommerce Small Business Brand. How to scale an eCommerce Small Business Brand with Jordan West (starting at 15:32). From paramedic career to online marketing expert, Jordan shares his journey. Jordan West is an entrepreneur who started his career as a paramedic. He is currently the co-owner of ...
Conversion Copywriting for Small Business with Kira Hug. Generating sales and driving results for your small business using conversion copywriting with expert copywriter Kira Hug. Regardless of how we communicate and offer our product or service to our customers or clients, it typically includes a written communication of ...
Pinterest for Small Business with Meagan Williamson. How to use Pinterest to help grow your small business (starting at 17:08) with Meagan Williamson. She also shares her interesting entrepreneur journey, from school psychologist, to blogger, to full-time Pinterest Strategist. Meagan Williamson is a Pinterest Strategist and online marketing ...
Social Media Basics for Small Business with Adam Kirk Social Media Basics for Small Business with Adam Kirk. In this episode Henry Lopez and Adam Kirk discuss Social Media marketing basics for small business. Their conversation includes an introduction to social media marketing. Social Media is here to stay, ...
Email Marketing for Small Business with Neil Berman. Email Marketing for small business with Neil Berman, an entrepreneur, speaker, and blog author. Neil shares his entrepreneurial journey, and how to use e-mail marketing to grow your small business (starting at 19:40). Neil is an entrepreneur, speaker, blog author and ...
Video Content Marketing for Your Small Business with Paul Hurley. Video Content Marketing for your small business with Paul Hurley, a business owner, author and social media expert. He is the founder of HandFace, one of the UK’s leading viral content companies. Paul shares his journey to starting his own business, ...
Online Marketing for Small Business. Online Marketing for small business owners with Erika Taylor Montgomery, entrepreneur, author and founder of Three Girls Media. She shares stories from her career, and the events that led her to start her own business. She also shares tips & advice on public relations, ...
Small Business Marketing with Heather Havenwood. Small Business Marketing with Heather Havenwood, a serial entrepreneur. She shares stories from her entrepreneurial journey, internet marketing for small business, and other tips & advice for entrepreneurs. Heather Havenwood is a Serial Entrepreneur, Sales and Marketing Coach, Copywriter and Small Business ...
Lead Generation for Small Business. Lead Generation for Small Business with Daryl Urbanski, an entrepreneur, speaker, business coach, author, lead generation expert. He shares his interesting journey to becoming his own boss. Daryl is an entrepreneur, martial artist, speaker, marketing expert, business coach, podcaster, and author. He is ...
? Roofing & Contractor Business Marketing. Grow your Roofing & Contractor Business with the right Marketing with Adam Sand. Adam is an entrepreneur and roofing business owner. He shares his entrepreneurial journey, from starting a tanning salon to venturing into the roofing business. Then we chat (18:13) about his ...