Small Business Branding Episodes

These episodes of The How of Business podcast are on the topic of Branding. These episodes provide insights, tips and techniques to help you with your small business name, logo, tone, colors, design, trademarks, personal branding and more.

Episode 438: Jennifer Holland - Elevate Your Brand
 Elevate Your Brand with Jennifer Holland. How to Elevate Your Small Business Brand to attract more business and employees with branding expert Jennifer Holland. Jennifer is back on the show after her highly popular interview on episode 411. If you are looking to improve and leverage the value ...
Episode 241: Meg & Josiah Mothershed - Logo Design
Logo Design for Small Business with Meg & Josiah Mothershed. Logo Design for small business (16:38) with Meg and Josiah Mothershed, the co-founders of Mothershed Design Company. They share their entrepreneurial journey, from working for someone else to launching their own small design firm, and practical tips & advice ...
Episode 306: Brad Flowers - Business & Product Naming
 How to Name a Business, Product or Service with Brad Flowers. How to Name a Small Business, Product or Service with Brad Flowers. Brad is a naming expert and author, and he shares his tips and methodology for naming (starting at 15:32). He also shares the story of ...
Episode 411: Jennifer Holland - Branding
 Branding for Small Business with Jennifer Holland. Branding for small business owners with Jennifer Holland, a Certified Brand Strategist. Jennifer shares experiences from her entrepreneurial journey, from artist to successfully brand engagement agency owner, and her insights on developing and maintaining an effective brand for your small business ...
Julie Broad
Personal Branding for Entrepreneurs with Julie Broad. Personal Branding with Julie Broad, an entrepreneur, real estate investor, speaker, trainer and author.  She shares her entrepreneurial journey, building a personal brand, and tips & advice for small business owners. Julie is has an MBA, is an entrepreneur, real estate investor, speaker, ...
Episode 291: Melva Robertson - Personal Branding
Building Your Personal Brand with Melva Robertson. How to build your personal brand with Melva Robertson. She shares her personal story & how she helps her clients develop their personal branding. Melva Robertson is an experienced publicist, writer, public relations professional, and speaker. She is the founder of the ...
Episode 312: Andrea Sager - Trademarks & Copyrights
 Trademarks & Copyrights for Small Business with Andrea Sager. How to use Trademarks and Copyrights to protect your small business and intellectual property with attorney Andrea Sager. LEGAL DISCLAIMER: Henry Lopez is not an attorney, and Andrea Sager may not be your attorney. Please be sure to seek ...
Episode 237: Emily Soccorsy & Justin Foster - Brand Story
 Your Business Brand Story with Emily Soccorsy & Justin Foster. Telling Your Small Business Brand Story (17:37), with branding experts Emily Soccorsy & Justin Foster. Emily and Justin are the co-founders of the branding practice Root + River. They share their entrepreneurial journeys and then we chat about ...
Pia Silva
Badass Your Small Business Brand with Pia Silva. Branding with Pia Silva, an entrepreneur and author. She helps service business owners improve their branding to grow their business. Pia shares her personal entrepreneurial journey, and her insights on building what she calls a “Badass” Brand for you and your ...

More About Small Business Branding:

When it comes to branding for a small business, there are several important factors that a small business owner should consider. Here are some key points to keep in mind:

1. Define your brand identity: Start by clearly defining your brand identity, which includes your mission, vision, values, and unique selling proposition. Understand what sets your business apart from competitors and what you want your brand to represent.

2. Target audience: Identify and understand your target audience. Determine their demographics, preferences, needs, and interests. This will help you tailor your branding efforts to effectively connect with and appeal to your desired customer base. Recommended episode: Your Small Business Avatar

3. Logo and visual elements: Create a visually appealing logo that reflects your brand identity and resonates with your target audience. Consider the colors, fonts, and imagery that align with your brand personality. These visual elements should be consistent across all your marketing materials, online presence, and physical spaces. Recommended episode: Logo Design for Small Business

4. Brand messaging: Develop clear and concise brand messaging that communicates your value proposition, key messages, and brand story. Craft a compelling tagline or slogan that captures the essence of your business and resonates with your target audience. Recommended episodes: any of The How of Business podcast episodes on this archive page will help you with develop your small business branding message.

5. Consistency: Consistency is key in branding. Ensure that your brand elements, messaging, and voice are consistent across all touchpoints, including your website, social media profiles, advertising campaigns, packaging, signage, and customer interactions. This builds recognition, trust, and loyalty among your customers.

6. Online presence: Establish a strong online presence through a professional website and active social media profiles. Optimize your website for search engines (SEO) to improve visibility and reach. Regularly update your online platforms with relevant content and engage with your audience to foster meaningful connections. Recommended episodes: Small Business Website & SEO

7. Customer experience: Consider how your brand is experienced by your customers at every touchpoint. From the moment they encounter your brand to the point of purchase and beyond, strive to create a consistent and positive customer experience at your small business. This includes factors like friendly and helpful customer service, prompt responses to inquiries, and a focus on delivering high-quality products or services. Recommended episodes: Customer Service Episodes

8. Brand partnerships and collaborations: Explore opportunities for strategic partnerships and collaborations that align with your brand values and target audience. Collaborating with other small businesses or influencers can help expand your reach, increase brand awareness, and enhance your credibility.

9. Feedback and adaptation: Actively seek feedback from your customers and stakeholders to understand how your brand is perceived and make necessary improvements. Adapt your branding strategy as needed to stay relevant and responsive to market trends and customer preferences.

10. Legal considerations: Consider trademarking your brand name, logo, and other distinctive elements to protect your intellectual property. Consult with legal professionals to ensure compliance with copyright, branding, and advertising regulations in your industry and jurisdiction. Recommended episode: Trademarks & Copyrights for Small Business

Building a strong brand takes time and effort. It’s an ongoing process that requires consistency, adaptability, and a deep understanding of your target audience. By investing in effective branding strategies, you can differentiate your small business and cultivate a loyal customer base.

Need help developing your brand for your small business? Schedule a free Coaching Consultation with Henry Lopez.