Financial Planning for Small Business Growth with Danielle Hayden

How to use Financial Planning and goal setting to help you grow your small business with Danielle Hayden. Danielle is a CPA, author and the Co-Founder of Kickstart Accounting, Inc.

Danille Hayden

Successful business owners know their numbers. They have a plan for launching and growing their business. But many small business owners ignore their finances, whether it’s because they don’t want to know the truth or they just “aren’t good with numbers”. And at the end of the year they scramble to get their books ready for their CPA to create and file their tax returns. Instead, what we need is a Financial Plan with specific and measurable goals – we must use our financial data to help us make better decisions as we grow our small businesses.

Danielle Hayden helps her clients do just that, and she is here today to share her entrepreneur story and practical tips and advice to help you take control of your finances and your business.

Danielle Hayden is a CPA, author and the Co-Founder of Kickstart Accounting, Inc. As she explains, Danielle is a reformed corporate CFO who is on a mission to help entrepreneurs understand their numbers so they can gain the confidence needed to create sustainable profits. After spending 10+ years in the boardroom as a corporate finance officer, Danielle is now in her sweet spot as the co-owner of Kickstart Accounting, Inc. where she helps business owners with bookkeeping, financial analysis, and education and as the author of the Profit Planner book series.

Danielle lives in Cleveland, Ohio area.

Financial Planning for Small Business Growth with Danielle Hayden:

  • Danielle shares the story of her early career (Accounting, Finance, CFO).
  • What led you to start Kickstart Accounting (2015)?
  • How can a small business use Budgeting to plan for growth?
  • Why do I need a Financial Plan or Goals for my small business?
  • What’s wrong with ignoring my financial numbers? I simply look to see how much I have left over in the bank at the end of the month.
  • But I am just not good with numbers! That’s not why I got into business, that’s why I have a bookkeeper and accountant.
  • How do I get started with creating a plan or setting financial goals?
  • What do I need to keep track of?
  • How do I determine my annual financial goals (not just a number)?
  • What about my P&L and Cash Flow Statement?
  • Please introduce the habit of Money Monday and Financial Friday.
  • How to close out the previous week and plan for the upcoming week.
  • How to use the 3 R’s of Finance: Record, Review, & Read- to make the best decisions for your business.
  • Big picture planning: Using those financials to make strategic investments.
  • I haven’t done anything with my finances this year- what you should be doing to prep for year end?

Episode Host: Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business podcast show – dedicated to helping you start, run and grow your small business.


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The following is a full transcript of this episode. This transcript was produced by an automated system and may contain some typos.

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