B2B Sales for Entrepreneurs with Andy Paul

B2B Sales skills (14:23) for entrepreneurs and small business owners, with Andy Paul. Andy Paul is an author, speaker, sales acceleration strategist, podcaster and a highly experienced sales professional. Paul shares his interesting journey, from a History degree to a successful sales career. He also shares his insights and tips, and his BALD (Be Human, Ask Good Questions, Listen and Deliver) method for sales (starting at 14:23).

[Learn more about Andy]

Andy Paul - Sales Expert

Andy Paul is an author, speaker, sales acceleration strategist, podcaster and a highly experienced sales professional. Andy is the host of his own top-rated podcast, Accelerate! with Andy Paul, educating and inspiring sales professionals to take their expertise to the next level. Andy is #8 on LinkedIn’s list of the Top 50 global sales experts, where over 166,000 professionals follow his daily posts on sales. He is the author of two Amazon best-selling books, as well as founder of The Sales House, the first all-in-one modern personal growth program for modern B2B sellers.

Andy lives in New York City and San Diego.

Topics and questions discussed on this episode include:

  • Why do you believe Sales Training is broken?
  • What do Entrepreneurs and Small Business Owners often misunderstand about effective sales?
  • “Sales is the promise to deliver value to your customer.”
  • Selling is changing… but not in the ways that most people believe, and why is this important to entrepreneurs, CEOs, and sales leaders.
  • Why technology and automation are having a massive impact on sales productivity — and why, unfortunately, it’s not a good impact (yet)?
  • Why the ability to be human is becoming even more valuable in sales (and will only increase in value).
  • The negative impacts of over-complicating sales and overwhelming sales reps in your small business.
  • Why sales leaders and salespeople need to dramatically increase investments in their own development.

Resources:

Books mentioned in this episode:
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