The How of Business Podcast – Sales Episodes
These episodes of The How of Business podcast are on the topic of Sales. Helping you sell the products and services you offer your customers or clients.

Sales Fundamentals for Small Business Owners. The fundamentals of effective sales for small business owners, with host Henry Lopez. Henry shares his experiences and thoughts, and walks through the typical sales process, to help you overcome the fear of sales or to improve your sales skills. From the common ...
Show Notes Page (Listen Online)
Show Notes Page (Listen Online)

Sales Strategies for Small Business with Ryan Dohrn. Sales strategies for small business owners with sales and marketing advisor Ryan Dohrn. Ryan shares his experiences and tips on how to improve your sales capabilities and skills, so that you can grow your small business. If your small business depends on ...
Show Notes Page (Listen Online)
Show Notes Page (Listen Online)

Text Lead Capture with Aaron Weiche. How to use text messages to capture and convert leads with Aaron Weiche. Using SMS (texting) can eliminate friction in your sales process and deliver the responsiveness and speed that many customers expect. Aaron Weiche is the cofounder and CEO of Leadferno, a text ...
Show Notes Page (Listen Online)
Show Notes Page (Listen Online)

7 Deadly Sins of Speaking with Julian Treasure. The 7 Deadly Sins of Speaking and how to avoid them to help make you a better communicator, with Julian Treasure. Julian helps business leaders to listen more consciously, speak more powerfully and use sound more consciously for deeper connections with customers ...
Show Notes Page (Listen Online)
Show Notes Page (Listen Online)

Your Small Business Avatar with Henry Lopez Henry Lopez, Host of The How of Business Podcast How to create your small business Avatar profile, a personification of your ideal client or customer, with Henry Lopez. Henry is a serial entrepreneur, small business coach, and host of The How of Business podcast ...
Show Notes Page (Listen Online)
Show Notes Page (Listen Online)

Your Small Business Elevator Pitch How to create an effective Elevator Pitch to help you grow your small business, with Henry Lopez. Henry is a serial entrepreneur, small business coach, and host of The How of Business podcast. Every business owner should have an Elevator Pitch–a brief but effective ...
Show Notes Page (Listen Online)
Show Notes Page (Listen Online)

B2B Sales for Entrepreneurs with Andy Paul B2B Sales skills (14:23) for entrepreneurs and small business owners, with Andy Paul. Andy Paul is an author, speaker, sales acceleration strategist, podcaster and a highly experienced sales professional. Paul shares his interesting journey, from a History degree to a successful sales career. He ...
Show Notes Page (Listen Online)
Show Notes Page (Listen Online)

Deb Calvert – Sales Leadership for Small Business Owners In this episode we interview Deb Calvert, an entrepreneur and the founder of People First Productivity Solutions. Deb shares stories about her transition from a successful corporate career to starting her own consulting business. We also focus our conversation on her expertise in ...
Show Notes Page (Listen Online)
Show Notes Page (Listen Online)

Selling with Noble Purpose with Lisa McLeod How to start Selling with Noble Purpose to grow your small business with Lisa McLeod. She also shares her entrepreneur story. Lisa McLeod is a sales expert with a focus on purpose-driven business. She is the bestselling author of “Selling with Noble Purpose: ...
Show Notes Page (Listen Online)
Show Notes Page (Listen Online)

David Fisher Interview – Hyper-Connected Selling In this episode we interview David Fisher, an entrepreneur, speaker, business coach, and author. David shares his background and journey, and his advice on using hyper-connected selling to grow your small business. [Learn more about David] David is a speaker, coach, and best-selling author ...
Show Notes Page (Listen Online)
Show Notes Page (Listen Online)