The How of Business Podcast – Sales Episodes
These episodes of The How of Business podcast are on the topic of Sales. Helping you sell the products and services you offer your customers or clients.

Sales Fundamentals for Small Business Owners. The fundamentals of effective sales for small business owners, with host Henry Lopez. Henry shares his experiences and thoughts, and walks through the typical sales process, to help you overcome the fear of sales or to improve your sales skills. From the ...

Sales Strategies for Small Business with Ryan Dohrn. Sales strategies for small business owners with sales and marketing advisor Ryan Dohrn. Ryan shares his experiences and tips on how to improve your sales capabilities and skills, so that you can grow your small business. If your small business depends ...

Closing Intelligence with Oscar Subirats. Closing Intelligence to help you increase sales close rates (starting at 17:56) with entrepreneur Oscar Subirats. Oscar shares his inspiring entrepreneur journey and how to improve your ability to close sales opportunities and get to yes so you can grow your small business ...

Text Lead Capture with Aaron Weiche. How to use text messages to capture and convert leads with Aaron Weiche. Using SMS (texting) can eliminate friction in your sales process and deliver the responsiveness and speed that many customers expect. Aaron Weiche is the cofounder and CEO of Leadferno, a ...

7 Deadly Sins of Speaking with Julian Treasure. The 7 Deadly Sins of Speaking and how to avoid them to help make you a better communicator, with Julian Treasure. Julian helps business leaders to listen more consciously, speak more powerfully and use sound more consciously for deeper connections with ...

Your Small Business Avatar. Henry Lopez, Host of The How of Business Podcast How to create your small business Avatar profile, a personification of your ideal client or customer, with Henry Lopez. Henry is a serial entrepreneur, small business coach, and host of The How of Business podcast. On this ...

B2B Sales for Entrepreneurs with Andy Paul. B2B Sales skills (14:23) for entrepreneurs and small business owners, with Andy Paul. Andy Paul is an author, speaker, sales acceleration strategist, podcaster and a highly experienced sales professional. Paul shares his interesting journey, from a History degree to a successful sales ...

Sales Leadership for Small Business Owners with Deb Calvert. Sales Leadership for Small Business Owners with Deb Calvert, an entrepreneur and the founder of People First Productivity Solutions. Deb shares stories about her transition from a successful corporate career to starting her own consulting business. We also focus our conversation on ...

Selling with Noble Purpose with Lisa McLeod. How to start Selling with Noble Purpose to grow your small business with Lisa McLeod. She also shares her entrepreneur story. Lisa McLeod is a sales expert with a focus on purpose-driven business. She is the bestselling author of “Selling with Noble ...

Hyper-Connected Selling. Hyper-Connected Selling with David Fisher, an entrepreneur, speaker, business coach, and author. David shares his background and journey, and his advice on using hyper-connected selling to grow your small business. David is a speaker, coach, and best-selling author of “Networking in the 21st Century: Why Your ...

Social Selling on LinkedIn with Bill McCormick. Social Selling on LinkedIn for B2B connections with Bill McCormick. How to connect and build authentic relationships on LinkedIn. If you are like most other B2B business owners, you are on LinkedIn. It has certainly become the dominate online platform for making ...