Coffee Shop Business Talk with Chris Deferio

Coffee Shop Business Talk with Chris Deferio

Chris shares his tips, advice and experience from his years in the coffee shop business. What should you consider before starting a coffee shop, and what should you be focused on to grow your existing shop?

Chris Deferio - Coffee Shop Business Expert

Chris Deferio is a Speaker, Coffee Consultant, Podcast Host, and Café Quality Specialist – who has dedicated over 20 years to working in and studying specialty coffee retail. He is the founder of Keys to the Shop – A podcast and training company dedicated to advancing coffee service professionals in their careers and helping shops realize their potential.

His experience in the industry includes a wide variety of roles – from barista, competitor, trainer, industry consultant, conference speaker on barista culture, café leadership, and shop systems, – to competition judge, café manager, and multi-unit café operations manager.

Chris lives in Louisville, Kentucky.

Topics and questions addressed in this episode of The How of Business podcast show for small business:

  • Coffee Shop Business Talk with Chris Deferio:
  • When did you get your start in the coffee business?
  • When did you develop your passion for this business and why? What do you love about it?
  • When and why did you decide to launch your Keys to the Shop small business?
  • Introduce this small business concept – what’s it all about and why is it so popular?
  • Is there still room in this business segment – isn’t it saturated in certain markets? Why is there always room for another coffee shop business?
  • The difference between loving coffee, and starting a coffee business…
  • What type of person is this small business best suited for?
  • I want to start a coffee shop – where do I start?
  • What’s a common investment range for start-up of a coffee shop?
  • Do I need prior experience in the coffee business or other small business experience?
  • What are a couple of the key factors that influence potential success of a café?
  • What are one or two common mistakes (for example, designing for looks not functionality…) some coffee shop business owners make?
  • How does the business model work when a customer buys a cup of coffee and then sits at my shop to use the WIFI all day?!
  • To grow my small business to the next level, what should I focus on?
  • What are some common traits of successful coffee shop owners?

Episode Host: Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business podcast show – dedicated to helping you start, run and grow your small business.


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This episode of The How of Business podcast is sponsored by LinkedIn Jobs. Special Offer: Get $50 OFF your first job posting! Learn More: LinkedIn Jobs

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We have received compensation from this sponsor partner. We only accept sponsorships from companies who we believe provide products and services that are valuable for small business owners.

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