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Domain Names for Your Small Business.

Choosing and protecting your Domain Name (website address) for your small business with domain expert Andrew Allemann.

Andrew Allemann - Domain Names for Your Small Business.

Andrew will share his diverse entrepreneurial journey, and his insights and tips on domain names (website addresses, web address, URL, etc.) from a business owner perspective (not too technical!).

If you currently have, or need, a website for your small business then this episode is for you!

Andrew Allemann is the founder of, a platform that connects podcasters with guests for their shows.

He is also publisher of Domain Name Wire, a trade publication for the domain name industry that has been cited by the Wall Street Journal, Washington Post and NPR.

Andrew lives in Seattle, Washington area

  • Andrew studied finance but then shifted into IP (Intellectual Property) licensing. He briefly shares the story of his early career.
  • What led you to starting your first small business?
  • What led to the interest and developing a business about domains?
  • Why did you start
  • When did you know you wanted to be your own boss? Who were early entrepreneurial influences?
  • Why are you a business owner? What does it provide you?
  • How do you balance the demands of multiple businesses?
  • Please introduce what Domain Names are and why I should care about it as a small business owner.
    • An address to an online site that uses letter and words (as opposed to a long IP address consisting of numbers that no one can remember).
  • What are your recommended general rules for selecting a domain name (and a new business name)?
  • Does my business name need to match my domain name?
  • If getting found online is going to be important to my business, any tips on how to brainstorm and select a name that’s available?
  • Should I consider buying a domain name that someone else already owns (assuming it’s for sale)?
  • Is it all about the .com (or .org)?
  • When I buy the .com, do you recommend also buying the .org and .net?
  • Besides .com, what other extensions should I considers and may be emerging? (.cloud, .store,
  • Should I consider variants, like
  • Urban Myth or not? Is it true that if I search too many times for a domain name, the domain name registrars might buy it before I can and then try to sell it to me?
  • How do I buy (rent) a domain name? And renew…
  • What is a Domain Registrar?
    • A domain name registrar is a for-profit company that allows you to purchase and register domain names. All domain name registrars are accredited by ICANN (Internet Corporation for Assigned Names and Numbers), a non-profit organization responsible for managing domain names.
  • What should I consider when selecting a domain registrar?
    • Does it matter who I choose?
    • Should I also consider the related services they may offer (i.e. website hosting, email services, etc.)
    • Pricing (not just the introductory first year price).
    • Transfer fees, if any?
    • Unnecessary add-on services (may need to watch this will all of them).
  • Any domain scams, threats, or misleading/unnecessary services/fees I should be aware of?
    • Domain Name Theft (be sure to use 2-factor authentication)
    • Cybersquatting
    • DNS Abuse Complaints (and the need for backups)
    • Registration in China (other other foreign countries)
    • Appraisal Scam (Offer to buy your domain at a high price, but first you need to get a appraisal from their preferred appraisal.)
  • Do Domain Names matter any more now that everyone uses Google to find my business?

Episode Host: Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business podcast show – dedicated to helping you start, run and grow your small business.


Books mentioned in this episode:
[We receive commissions for purchases made through these links (more info)].

Other Resources mentioned in this episode:

  • LeanDomainSearch – Find a great available domain name for your website in seconds.

Other Podcast Episodes:

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You can find other episodes of The How of Business podcast, the best small business podcast, on our Archives page.

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