Visual Communication for Small Business with William Warren

Visual Communication for Small Business with William Warren

Using Visual Communication to improve communications (17:32) – with our teams, stakeholders, customers – by using visuals instead of just words, with William Warren. William shares his entrepreneur journey, and then his expertise and experience with visual communications.

[Learn more about William]

William Warren

William Warren is an entrepreneur, illustrator, speaker and writer who has spent his career using visuals to help communicate ideas in an effective and enjoyable way. He is the Founder and CEO of The Sketch Effect, a Visual Communication agency that helps make ideas understandable and actionable through animation, live event sketching and graphic design. The Sketch Effect’s client list includes top-tier brands such as Marriott, Walmart, Microsoft, Chick-fil-A, P&G, and Delta in addition to premier consultancies including Boston Consulting Group, Bain, Ernst & Young and Accenture.

William lives in Atlanta, Georgia.

Questions and topics covered in this episodes of The How of Business includes:

  • William worked for two years as a Digital Marketing Coordinator for a large franchise company, and then launched The Sketch effect. He shares the story of what led him to start his own business.
  • How did you fund the launch?
  • WHY did you start this business, and continue to be dedicated to it?
  • When did you know you wanted to be your own boss? Who were early entrepreneurial influences?
  • What do you mean by Visual Communication, including “Live Sketching”?
  • What are some examples of how your help your clients communicate visually?
  • How are the “Animated Hand” style videos created?
  • How does visual communication help with active listening?
  • Making Ideas Understandable & Actionable:
  • A great idea communicated poorly is a wasted idea.” – Why is this? Can you share an example?
  • The right visuals will enhance an idea.” Why do visuals help us learn and remember? Does it even need to be a “good” visual?
  • “Visual Communication, done well, produces results.” Would you please share a story or example to explain this?
  • How have you adjusted one of your core services, “Graphic Recording” (or Live Sketching), during the COVID-19 crisis?
  • How do I begin to incorporate the visual communication at my small business, when I am not an artist at all?

Episode Host: Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business podcast show – dedicated to helping you start, run and grow your small business.


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