Growing a Creative Products Business with Amanda Wittenborn

Growing a Creative Products Business with Amanda Wittenborn

Amanda shares her small business journey, how she launched and grew her creative products business, and how she has successfully adjusted her business during the current COVID-19 pandemic.
Amanda Wittenborn - Small Business Owner

Amanda Wittenborn is a small business owner and a Graphic Designer with a passion for parties. She enjoys turning every day into a celebration with her husband and three boys and relishes any reason to decorate and have fun with family, friends, and neighbors. This love of festivity led her to start Amanda Creation Inc., to share her talent with the world. Amanda Creation currently offers creative products like invitations and other items for parties and events.

Amanda started her business by offering digital scrap booking kits for downloads, then evolved into selling and shipping physical products, and now focus on creative and fun paper party supplies and stationary.

Amanda lives in the Chicago area.

Amanda and Henry discuss how she launched and grew her small business, including:

  • Amanda has a degree in Music (Piano & Voice), and was a music teacher for some time.
  • She explains how she got into Graphic Design and scrapbooking.
  • Amanda shares the story of what led her to launch Amanda Creation.
  • When did you know you wanted to be your own boss? Who were early entrepreneurial influences?
  • Why is LUSH your favorite brand of handmade beauty products?
  • What do you enjoy most about being a business owner today?
  • Please introduce Amanda Creations – what are the primary products you sell?
  • How did you develop a following initially? Amanda shares how Etsy and Pinterest were critical to developing her initial following and to drive traffic to her website. Currently, Facebook is generating the most business for her.
  • What are some of the things that fueled the growth of your small business?
  • How did you initially market your small business and how has that changed?
  • What is one of your best sources of customers now? She explains how she sells on both her website and on Amazon.
  • Did you have to learn the business side of things to match your creative skills?
  • Does the business allow you to fulfill all of your creative needs, or do you still depend on music and voice as a hobby?
  • What are some of our sources of creative inspiration?
  • Any tips for balancing family life and your business? Is it a home-based business?
  • Is your husband involved in the business?
  • What’s next for you? Where do you see the opportunities to grow your business?

Episode Host: Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business podcast show – dedicated to helping you start, run and grow your small business.


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