Ideation – Small Business Idea Creation & Development

(rerun) Ideation – Small Business Idea Creation & Development

How to develop ideas for a new small business, and to help you grow your small business. Henry Lopez & David Begin also discuss the role of creativity.
Ideation – Small Business Idea Creation & Development with Henry and David. They discuss the topic of ideation – the process of creating and developing new business ideas. How do you develop new business ideas, and then how do you prove and execute that idea to develop a successful business?
This is an edited rerun version of the original episode 4 of The How of Business podcast. 

Show Notes:

  • Is coming up with the idea the hard part, or is it execution?
  • The process for developing business ideas: Idea –> Research –> Prototype –> Iterate/Evolve –> Exit
  • There are three basic types of business ideas: New (a new invention or business concept), Improvement (a better mouse trap), Disruption (a new way to do something).
  • What are some examples of completely new ideas for a small business?
  • Are you putting too much pressure on yourself to come up with a truly unique and new business idea?
  • The improvement category is typically the source of most small business ideas.
  • What are good sources for good business ideas? Henry gets idea inspiration from reading, podcasts, art, architecture, personal experiences, travel, conversations with others, hobbies, and borrowing ideas from others. David tends to listen to people and their problems and then tries to solve those issues. He also is observant of a processes that is not efficient or broken, and how it can be improved.
  • For our existing businesses, most of our good ideas to improve or grow the business come from listening to our customers.
  • How can you use Crowd Creativity to develop an idea?
  • Crowdfunding is also being used to develop a business idea. It can be used to test a business idea.
  • Do you need to be a creative person to come up with great business ideas?
  • One source of inspiration for good ideas can be to truly take in the experiences of travel.
  • To help you generate new ideas for your existing small business, listen to and observe your customers.
  • It often takes a combination of creativity and observation.
  • You can’t have good ideas unless you’re willing to generate a lot of bad ones.” Seth Godin
  • Some questions to ask yourself to help qualify your business idea:
    • What need does my product or service fill? What problem does it solve?
    • What are the features and benefits of my offering?
    • What is my competitive advantage? What makes me truly unique in my market?
    • How do my skills and experience fit with my idea?
    • Do I want to be doing this in 10 years?
  • You can find other related episodes in The How of Business podcast Archives.


Books mentioned in this episode:
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Related Episodes:

Episode 131: Mike Stemple – Ideation

Episode 381: Steve Hoffman – Surviving a Start-Up

You can find all previously released episodes of The How of Business podcast on our Archives page.

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