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Transforming the Laundry Industry. 

Transforming the laundry industry with Daniel Feliciano, CEO of Clotheslyne.

Daniel Feliciano - Transforming the Laundry Industry. 

Daniel shares his inspiring entrepreneur journey and his experience with launching and growing Clotheslyne.

Clotheslyne is transforming the laundry industry through a unique, app-based two-sided marketplace. Their mission is to simplify laundry chores by connecting customers with local gig workers for convenient, reliable service.

Daniel Feliciano is the CEO of Clotheslyne – Clotheslyne a pioneering gig economy company offering on-demand laundry service in 9 states and growing.

Daniel has an extensive operations and entrepreneurship background, having previously run a residential and commercial painting business in the Hudson Valley and was previously the Head of Aircraft Services at Royal Dutch Shell. He was a former US Marine Corps major and an aviation logistics expert as a CH-53E helicopter pilot.

Daniel’s leadership style is shaped by his diverse background: from the disciplined, strategic mindset fostered in the military to the dynamic, innovative approach required in the startup world. He believes in empowering teams, fostering a culture of respect and inclusivity, and leading by example.

Daniel lives in Orange County, New York.

Transforming the Laundry Industry:

  • Daniel briefly shares his entrepreneur journey –  from serving in the Marines, to what led you to start your first business
  • When did you know you wanted to be your own boss? Who were early entrepreneurial influences.
  • What’s one key piece of advice you offer veterans considering transitioning into business ownership?
  • Please introduce Clotheslyne (launched in 2021) and what led you to this business idea?
    • “Inspired by the growing gig and share economies, Clotheslyne is the AirBnB of the laundry world. As an e-commerce marketplace, Clotheslyne provides an outlet for laundry haters to outsource their time-consuming laundry needs while also creating an income source for service providers. To facilitate the connection, Clotheslyne developed an online and app-based marketplace that provides customers with several different service providers (traditional Laundromats and nontraditional gig workers) based on the customer’s laundry needs. All laundry services include pickup and delivery at the customer’s preferred address, as well as a menu of upgrades, to ensure each customer’s needs are met. Additionally, the marketplace provides employment and an income source at rates well above minimum wage for our service providers.”
  • How did you develop your initial service and app?
  • How did you test or prototype the service?
  • How did you fund the launch and growth?
  • How long from idea to launch?
  • Pricing Model: One-Time Order and Plans (subscriptions)
  • What is your revenue model? How do you make money?
  • Would you please share a significant early surprise or challenge related to scaling? Something you were not expecting.
  • What’s next for Clotheslyne?
  • When someone asks you for advice on how to start a small business, where do you guide them first?

Episode Host: Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business podcast show – dedicated to helping you start, run and grow your small business.


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