Launching Bluebird Provisions with Connor Meakin.
Launching Bluebird Provisions, a maker of bone broth food products, with entrepreneur Connor Meakin.
Connor shares his entrepreneur journey, how his foot injury led him to discover the health benefits of bone broth, and why and how he started his own bone broth consumer product business.
Connor Meakin is an elite ultramarathon runner, world’s best wolf-dog dad, and the founder of Bluebird Provisions Bone Broth, North America’s fastest growing bone broth brand.
In 2016, Connor was told by doctors he would never run again due to a devastating foot injury, which led him to fall into depression.
Using bone broth, he eventually healed his foot and got back to winning ultra-marathons.
He quit his job and became obsessed with sharing bone broth with anyone who can benefit as he did.
Today, Bluebird Provisions is sold throughout the USA and Canada at Whole Foods and online.
Connor lives in Vancouver, British Columbia, Canada.
SPECIAL OFFER: Receive a 15% discount when you use Coupon Code “HENRY” on any online purchase of Bluebird Provisions products. [Shop Online]
Questions and topics explored on this episode of The How of Business podcast include:
- What is an (mountain) ultra-marathon runner, and why do you do this?
- Please briefly share the story of your foot injury, and how this led to you discovering the bone broth.
- Why did you decide to start (2016) and grow Bluebird Provisions?
- When did you know you wanted to be your own boss? Who were early entrepreneurial influences?
- Why are you a business owner? What does it provide you?
- “…I don’t want to be average at anything.” How does this mindset help and hurt you in business?
- What is Bone Broth and how is it consumed?
- What are its potential health benefits?
- How did you develop the product? What was the process and how long did it take to arrive at the recipe that you took to market?
- Where did you start selling it?
- Did you start with direct-to-consumer and why?
- When you started selling online, how did you get found? Did you already have a following? (Did your digital media experience help?)
- How did you get your product into large chains like Whole Foods?
- How did you fund the business start-up?
- Manufacturing Model: How and where is the product made now?
- Distribution Model: How do you manage distribution now?
Resources:
SPECIAL OFFER: Receive a 15% discount when you use Coupon Code “HENRY” on any online purchase of Bluebird Provisions products. [Shop Online]
Books mentioned in this episode:
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- The Laws of Human Nature by Robert Greene
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