7 Levers for Small Business Growth with Pete Williams

7 Levers for Small Business Growth with Pete Williams, an entrepreneur, adviser, marketer and the author of “Cadence – A Tale of Fast Business Growth”. Pete shares his unique entrepreneurial journey – from Australia, to working for an athletic shoe retailer in South Florida, and back to Australia to begin his entrepreneurial career. We then chat about some of the key lessons to help small business owners grow their businesses, including focusing on 10% improvements in 7 key business areas.

[Learn more about Pete]

Pete Williams - Entrepreneur

Pete is an entrepreneur, adviser, marketer and author. His a Southern Region Finalist in the Ernst & Young Entrepreneur of the Year Program, a Small Business ICON Recipient, and an Australian Business Award Winner for Marketing Excellence. Pete is the co-founder of numerous businesses across varying industries—from telecommunications services to e-commerce.

Having been referred to as “Australia’s Richard Branson” in media publications, Pete first made a name for himself when, at age twenty-one, he sold Australia’s version of Yankee Stadium, the Melbourne Cricket Ground, for under $500—which you can read about in his first book, “How to Turn Your Million-Dollar Idea Into a Reality”.

Pete splits his time between Melbourne, Australia and California with his family.

7 Levers for Small Business Growth with Pete Williams:

  • “Cadence: A Tale of Fast Business Growth” is the story of a business owner and triathlon coach named JJ who left his stable job as a teacher to fulfil his dream of becoming an entrepreneur. Unfortunately, two years after opening his bike shop, called Cadence, JJ finds himself in a place that is all too familiar to most business owners – struggling to stay afloat. That all changes, fast, when an athlete he coaches in turn teaches him how to turn the store’s profitability around with seven key “10% Wins”.
  • Please introduce the 7 Levers process, and the approach of focusing on 10% wins in my small business.
  • Do I need to identify 10% wins in all 7 areas, or can I focus on one or two at a time? (Is this the “low hanging fruit” concept?)
  • How do I avoid becoming overwhelmed and paralyzed by all that there is to fix?
  • How to avoid confusing action with achievement, and tactics with strategy?
  • “He decided to do this when the shop was closed so he wouldn’t be interrupted.” Easy for small business owners to get “busy” fighting the fires of the day. Tips on how to manage this?
  • “What happens if you train your staff and they leave? Well, what happens if you don’t train them and they stay?”
  • “When business owners tell me they are only interested in making millions, what they are really saying is that they are not interested in the reality of entrepreneurship.”


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