Marketing Episodes for Your Small Business

The How of Business Podcast – Marketing Episodes

These episodes of The How of Business podcast are on the topic of Marketing. Helping you brand, market and advertise your small business…

The How of Business
Small Business Marketing Plan Overview Why you need a Marketing Plan and what it should include, to help you grow your small business, with Henry Lopez. Whether you are planning to launch your first business, or you have been operating your small business for many years, you need a Marketing ...
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Episode 360: Kira Hug - Conversion Copywriting
 Conversion Copywriting for Small Business with Kira Hug Generating sales and driving results for your small business using conversion copywriting with expert copywriter Kira Hug. Regardless of how we communicate and offer our product or service to our customers or clients, it typically includes a written communication of our ...
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Episode 340: Jordan West - Scaling an eCommerce Brand
Scaling an eCommerce Small Business Brand with Jordan West How to scale an eCommerce Small Business Brand with Jordan West (starting at 15:32). From paramedic career to online marketing expert, Jordan shares his journey. Jordan West is an entrepreneur who started his career as a paramedic. He is currently the ...
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Episode 337: Dr. James Richardson - Ramping Your Consumer Brand
Ramping Your Consumer Goods Brand with Dr. James Richardson How do you realize exponential growth with your consumer brand, and yet not try to grow too quickly and fail? Dr. James Richardson shares his unique insights and approach to ramping your CPG brand, and the story of how he leveraged ...
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Episode 331: Leslie Zane - Subconscious Buying Triggers
 Subconscious Buying Triggers with Leslie Zane Using Subconscious Buying Triggers in Marketing your Small Business (starting at 16:34) with Leslie Zane. She also shares her entrepreneur story, from her successful career in brand marketing and management to launching her own firm. Leslie Zane is an expert on consumer behaviors, ...
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Episode 326: Meagan Williamson - Pinterest
Pinterest for Small Business with Meagan Williamson How to use Pinterest to help grow your small business (starting at 17:08) with Meagan Williamson. She also shares her interesting entrepreneur journey, from school psychologist, to blogger, to full-time Pinterest Strategist. [Learn more about Meagan] Meagan Williamson is a Pinterest Strategist ...
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Melissa Forziat
Budget Marketing for Small Business with Melissa Forziat Budget Marketing for Small Business with Melissa Forziat How to market on a budget for small business owners with Melissa Forziat. She shares tips and techniques to manage your marketing strategy and tactics. [Learn more about Melissa] Melissa was a guest on ...
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Episode 293: Steve Pacinelli - Personal Video Messaging & Marketing
Personal Video Messaging & Marketing with Steve Pacinelli Are you ready to start your first small business? Learn more about what it takes to launch successfully… Personal Video Messaging & Marketing with Steve Pacinelli How to use Personal Video Messaging to build relationships and market your small business with Steve ...
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Episode 291: Melva Robertson - Personal Branding
Building Your Personal Brand with Melva Robertson Building Your Personal Brand with Melva Robertson How to build your personal brand with Melva Robertson. She shares her personal story & how she helps her clients develop their personal branding. Special Offer: Free Phone Consultation with Melva (send Melva an email ...
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Episode 287: Adam Kirk - Online Marketing Review
Online Marketing Year-End Update with Adam Kirk Online Marketing Year-End Update with Adam Kirk Online Marketing Year-End update for small business. What’s new and emerging in online marketing for small business owners. Small business marketing expert Adam Kirk is back on the show to share his insights and tips ...
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Episode 237: Emily Soccorsy & Justin Foster - Brand Story
 Your Business Brand Story with Emily Soccorsy & Justin Foster Telling Your Small Business Brand Story (17:37), with branding experts Emily Soccorsy & Justin Foster. Emily and Justin are the co-founders of the branding practice Root + River. They share their entrepreneurial journeys and then we chat about (starting ...
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Episode 234: Steve Gordon - Services Business Marketing
Services Business Marketing with Steve Gordon Services Business Marketing with Steve Gordon Marketing for Services Businesses (10:55) with Steve Gordon. Steve is a bestselling author and the founder of The Unstoppable CEO and host of The Unstoppable CEO Podcast. His firm helps services business entrepreneurs create leverage marketing systems so ...
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Jason Hsiao
Video Marketing for Small Business with Jason Hsiao Video Marketing for Small Business with Jason Hsiao. Jason shares his entrepreneur story, and how to use video to market your small business. Video Marketing with Jason Hsiao, an entrepreneur and the co-founder of Animoto – an award-winning online video maker ...
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The How of Business
Social Media Basics for Small Business with Adam Kirk Social Media Basics for Small Business with Adam Kirk In this episode Henry Lopez and Adam Kirk discuss Social Media marketing basics for small business. Their conversation includes an introduction to social media marketing. Social Media is here to stay, and ...
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Episode 214: Louis Gudema - Bullseye Marketing
Bullseye Marketing for Small Business with Louis Gudema Bullseye Marketing strategies for small business with Louis Gudema, an entrepreneur, marketing strategist, keynote speaker, and author. He shares his entrepreneurial journey, and then we discuss highlights from his new book, “Bullseye Marketing – How to Grow Your Business Faster.” Louis ...
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Michelle Evans
 Strategic Marketing Funnels with Michelle Evans Strategic Marketing Funnels with Michelle Evans, an entrepreneur, marketing expert and podcaster. She helps her small business clients develop their effective Strategic Marketing Funnels, and in this episode she breaks this down step by step. Michelle also shares how she transitioned from a ...
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Episode 204: George Kao - Authentic Content Marketing
 Authentic Content Marketing with George Kao Authentic Content Marketing for solopreneurs and small business owners with George Kao, an entrepreneur and trusted conscious marketing adviser. George shares his journey from traditional online marketer, to his current authentic approach to online marketing and helping people through coaching and affordable online ...
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Nicole Holland
 On-Line Messaging with Nicole Holland On-Line Messaging for small business with Nicole Holland, an entrepreneur, on-line marketing expert, and recognized authority on podcast guesting. She shares her unique and challenging journey, from dropping out of high school and quitting her correctional officer job, to becoming a popular podcaster. She ...
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Allan Dib
1-Page Marketing Plan for small business with Allan Dib 1-Page Marketing Plan for Small Business with Allan Dib 1-Page Marketing Plan for small business with Allan Dib, a serial entrepreneur, marketing and technology expert, business coach, and author. He shares his background and his practical approach to marketing for small ...
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Jesse Cole
 Stand Out & Get Noticed with Jesse Cole How to stand out and get noticed with Jesse Cole, owner of two college summer baseball league teams, author, speaker, and an expert on standing out and getting noticed to grow your small business. Instead of traditional marketing methods, Jesse applies ...
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Pia Silva
Badass Your Small Business Brand with Pia Silva Badass Your Small Business Brand with Pia Silva Branding with Pia Silva, an entrepreneur and author. She helps service business owners improve their branding to grow their business. Pia shares her personal entrepreneurial journey, and her insights on building what she calls ...
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Episode 176: Tabitha Carro - Smart Phone Marketing
 Smart Phone Marketing with Tabitha Carro Smart Phone Marketing with Tabitha Carro, a former school teacher turned small business owner. She shares her experiences transitioning from her full-time teaching job, to selling teaching aids on the side, and then developing her smart-phone marketing business. Tabitha shares practical tips for ...
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Melissa Forziat
Melissa Forziat Interview – Marketing On A Tight Budget Small business marketing on a budget with Melissa Forziat, an entrepreneur, marketing consultant, event planner, and founder of Melissa Forziat Events & Marketing. She shares her interesting journey, from gymnast to small business owner. She shares specific tips & techniques for ...
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Episode 121: Ben Bilbrough - Advertising
Small Business Advertising with Entrepreneur Ben Bilbrough Small Business Advertising with Entrepreneur Ben Bilbrough Advertising tips for small business owners with Ben Bilbrough, a serial entrepreneur and expert on local media advertisement. He shares his interesting journey and background, and marketing & advertisement tips & advice for small business owners ...
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Episode 109: Neil Berman - Email Marketing
E-Mail Marketing for Small Business with Neil Berman E-Mail Marketing for Small Business with Neil Berman E-Mail Marketing with Neil Berman, an entrepreneur, speaker, and blog author. Neil shares his entrepreneurial journey, and how to use email marketing to grow your small business. [Learn more about Neil] Neil is an entrepreneur, ...
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Paul Hurley
Video Content Marketing for Your Small Business with Paul Hurley Video Content Marketing for Your Small Business with Paul Hurley Video Content Marketing for your small business with Paul Hurley, a business owner, author and social media expert. He is the founder of HandFace, one of the UK’s leading viral content companies. Paul shares ...
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Erika Montgomery
Entrepreneurship & Marketing for Small Business with Erika Montgomery Entrepreneurship & Marketing for Small Business with Erika Montgomery Marketing for small business owners with Erika Taylor Montgomery, entrepreneur, author and founder of Three Girls Media. She shares stories from her career, and the events that led her to start her ...
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Episode 049: Heather Havenwood - Small Business Marketing
 Small Business Marketing with Heather Havenwood Small Business Marketing with Heather Havenwood, a serial entrepreneur. She shares stories from her entrepreneurial journey, internet marketing for small business, and other tips & advice for entrepreneurs. Heather Havenwood is a Serial Entrepreneur, Sales and Marketing Coach, Copywriter and Small Business Activist ...
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The How of Business
Online & Social Media Marketing for Small Business Online & Social Media Marketing for Small Business Henry Lopez and David Begin discuss Online and Social Media Marketing and how they have used it to promote their small businesses. Show Notes: